Pub­lisher’s Note

DA MAN - Caliber - - CONTENTS -

Fine watch­mak­ing has al­ways been full of sur­prises, un­ex­pected de­vel­op­ments and, well, con­stant change. There are, how­ever, some as­pects that have al­ways felt time­less—as­pects every­body from watch en­thu­si­asts and col­lec­tors to me­dia like us can al­ways rely on as a be­drock of sta­bil­ity. The big an­nual trade fairs used to be like that. But now, as the year comes to a close, more and more brands are leav­ing what used to be the big­gest high­lights of haute hor­logerie. It’s hard not to be wor­ried. Look­ing deeper into the is­sue, though, there’s a pretty sim­ple un­der­ly­ing rea­son. Keep­ing up with the times. And when leg­endary names like Aude­mars Piguet and the en­tire Swatch Group are tak­ing the lead, it’s hard to ar­gue that this is how the in­dus­try will even­tu­ally op­er­ate. Per­haps it’s less about dis­tanc­ing them­selves from tra­di­tional fairs and more about em­brac­ing be­spoke events, dig­i­tal roll­outs and a myr­iad other ways to reach out to an in­creas­ingly con­nected world and an in­creas­ingly younger clien­tele.

But some things will never change. Whether a watch is pre­sented at SIHH, un­veiled at Basel­world or de­but­ing at a star-stud­ded party halfway across the world from Switzer­land, the charm of nov­elty will not be eroded. The same can be said if a ma­jor re­lease hap­pens on­line. Just look at the suc­cess of Omega’s Speedy Tues­day cam­paign or Patek Philippe that this year fi­nally em­braced the charms of In­sta­gram.

Times are chang­ing, but the won­ders of haute hor­logerie are time­less. And through the fol­low­ing pages, I in­vite you to ex­plore these won­ders from the com­fort of your home. Happy read­ing.

Ron­ald Liem, Pub­lisher/Ed­i­tor-in-Chief

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