Shark’s Attack

Fashion and yachting are just two of the many cultural exports that Italy has shared with the world. And those two uniquely correspond with Paul & Shark’s brand identity. Inspired by the latest innovations in Italian garments, the brand’s polo shirts and waterproof jackets are engineered with comfort and technology that conform to the requirements of yachting. These include temperature control, breathability and style—which are just some of the reasons why the independent company has chosen to use only premium fabrics, like Egypt-grown organic cotton, American Supima cotton and Japanese denim. Moreover, Paul & Shark’s 40th anniversary last year extended to this season with a new capsule collection highlighting “Sharkflage,” a camouflage pattern filled with shark imagery which also stands as a tribute to South African biologist and photographer Chris Fallows. It is shark galore, indeed.