Dy­lan jones presents us with a coM­plete guiDe to lon­Don’s sar­to­rial his­tory anD style

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Au­thor Dy­lan Jones presents you with a com­plete guide to Lon­don Style and more rec­om­mended reads for the months ahead.

You sim­ply can’t as­so­ciate a vi­brant city like Lon­don with just one style. There used to be a time when Lon­don men were most fa­mous for tai­lored cloth­ing. Think Sher­lock Holmes or James Bond sport­ing their per­fectly cus­tom-made tai­lored suits, cre­at­ing the whole “Bri­tish gen­tle­man” per­sona. Well, that is not longer ap­pli­ca­ble to the modern Bri­tish men. With the de­cline of be­spoke (tai­lored) cloth­ing and the ris­ing love for streetwear and ev­ery­thing re­tail, Lon­don men have gone through a grad­ual change in their wardrobe. They have gone through a ma­jor sar­to­rial shift, as Au­thor Dy­lan Jones

dis­cusses in his lat­est book en­ti­tled “Lon­don Sar­to­rial: Men’s Style From Street to

Be­spoke” (Riz­zoli). Sport­ing An­drés Ve­len­coso on the cover, who was, in­ci­den­tally, also on the cover of DA MAN Style Fall/ Win­ter ’16, this book will guide you through the dif­fer­ent cul­tural styles of modern-day Lon­don as well as the peo­ple, de­sign­ers and shops that in­flu­ence Bri­tish style. Take Sav­ille Row as an ex­am­ple; a street that adopts the clas­si­cal sense of fash­ion by of­fer­ing be­spoke cloth­ing, or Carn­aby Street, one of Lon­don’s trendi­est shop­ping street that in­ter­prets cloth­ing in a more hip and modern way. While the book mostly stays in Lon­don, it also ex­am­ines the his­tory of Bri­tish menswear, go­ing back to the ‘60s dur­ing the apt­ly­named Pea­cock Rev­o­lu­tion.

Not just a book with great images, “Lon­don Sar­to­rial: Men’s Style From Street to Be­spoke” also serves as an ex­ten­sively re­searched tome that ex­plains the driv­ing forces that have in­flu­enced Lon­don’s fash­ion and style. Fea­tur­ing in­ter­views with prom­i­nent Bri­tish de­sign­ers such as Vivi­enne West­wood or Paul Smith, “Lon­don Sar­to­rial” is a com­pre­hen­sive and de­light­ful book about Bri­tish menswear as it was and as it is to­day.

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