Rewind, Re­live

DA MAN - - News -

To cel­e­brate the re­launch of the Au­tavia col­lec­tion, TAG Heuer has ap­pointed Pa­trick Dempsey as its brand am­bas­sador. The col­lab­o­ra­tion is fur­ther cel­e­brated in a short film star­ring Pa­trick Dempsey him­self, who— sur­pris­ingly—also di­rected the short film, mak­ing it the actor’s di­rec­to­rial de­but. En­ti­tled “To Jack,” the one-and-a-half-minute video is de­scribed as a “vis­ual poem,” cel­e­brat­ing the love of driv­ing, time, the past and present, and most im­por­tantly, the 55th An­niver­sary Spe­cial Edi­tion Au­tavia on Pa­trick’s wrist. Shot by two time-Os­car win­ner Janusz Kaminski (whose port­fo­lio in­cludes work­ing for “Schindler’s List” and “Sav­ing Pri­vate Ryan”) and ac­com­pa­nied by a score com­posed by Grammy-nom­i­nated jazz mu­si­cian Chris­tian Scott aTunde Ad­juah, the black-and-white video el­e­gantly con­veys the time­less­ness of the Au­tavia.

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