DA MAN - - Brand Story -

fa­mous for be­ing the watch brand of choice for dar­ing in­di­vid­u­als across ev­ery field imag­in­able, this year, tu­dor fully em­braced this par­tic­u­lar facet of its long le­gacy with the aptly-named Born to Dare cam­paign. more than just a catchy slo­gan, Born to Dare em­bod­ies a dar­ing ap­proach to life and—par­tic­u­larly for tu­dor—to watch­mak­ing as well. This idea is per­haps best ex­plained by the cam­paign’s of­fi­cial man­i­festo:

“we are de­voted to the clas­sic. But re­ject the sta­tus quo. we keep the best of the past, the best watch­mak­ing prac­tices, the best de­signs. And push the bound­aries of what’s new. Born for a pur­pose. field-tested to the ex­treme. for those who are up for any­thing. for those who face their fears. for those who rein­vent them­selves ev­ery day a tu­dor is born to dare.”

And now, the brand has added one more name to its long list of am­bas­sadors who are most def­i­nitely “field tested to the ex­treme,” “up for any­thing” and, of course, dar­ing be­yond com­pare: The new Zealand All Blacks.

On the Field

even for those un­fa­mil­iar with rugby, the afore­men­tioned name might ring a bell. The All Blacks are hands down the most suc­cess­ful in­ter­na­tional rugby team of all time. more than that, they count them­selves among the most suc­cess­ful sport teams in the world, with a win­ning test record of over 77 per­cent. A “test” match in rugby, by the way, refers to an in­ter­na­tional match be­tween two na­tional teams. it goes with­out say­ing that their per­for­mance on the field has been leg­endary.

The All Blacks are named af­ter their sig­na­ture team kit: The black jersey adorned with the team’s sil­ver fern em­blem which was of­fi­cially adopted back in 1893. it’s no ex­ag­ger­a­tion to say that the All Black’s jersey is one of the most well-known pieces of sport ap­parel in the whole world. That and, of course, their fa­mous haka, a māori chal­lenge dance, that they per­form be­fore ev­ery match.

to­day, the All Blacks have taken up a new chal­lenge as brand am­bas­sadors of tu­dor. The watch brand has also signed up as an of­fi­cial spon­sor of the Dhl new Zealand lions se­ries 2017. in this in­ter­na­tional rugby se­ries, held once ev­ery four years, the All Blacks will be fac­ing the com­bined might of eng­land, ire­land, scot­land and whales un­der the ban­ner of the Bri­tish and ir­ish lions.

The clash, as it turned out, ended in a draw. “But with­out doubt new Zealand are the best team in the world. They're back-to-back world cham­pi­ons,” said Bri­tish and ir­ish lions cap­tain sam war­bur­ton. “just be­cause we drew it doesn't make us the best. They've earned the right to call them­selves that be­cause they've played so well over the last 10 years.” if the leader of your ri­vals says some­thing like that about you, then you know that you are born to dare.

An­other Touch of Black

per­haps it should come as no sur­prise that tu­dor has the per­fect watch to be worn by these cham­pi­ons. for their part in the Born to Dare cam­paign, mem­bers of the All Blacks can be seen sport­ing the Black Bay Dark. not only do these vin­tage-in­spired all-black diver’s watches per­fectly match the team’s leg­endary col­ors, they are fa­mously ro­bust and have been field-tested to with­stand ex­treme con­di­tions.

first and fore­most, the Black Bay Dark’s 41mm steel case fea­tures a sleek black coat­ing that has been thor­oughly treated with PVD. De­rived di­rectly from a thin film tech­nol­ogy de­vel­oped for NASA’s space pro­grams, PVD, or phys­i­cal Vapour De­po­si­tion, has be­come the fin­ish of choice for heavy duty watches like the Black Bay Dark. fur­ther­more, this re­mark­ably de­signed case houses one of tu­dor’s in-house move­ments, the cal­i­bre mt5602. Be­sides boast­ing ex­cel­lent pre­ci­sion, this move­ment is also known for its ro­bust­ness and has a re­li­able power re­serve of up to 70 hours.

pre­ci­sion, ro­bust­ness and re­li­a­bil­ity. if any­thing, these three qual­i­ties per­fectly il­lus­trate the mu­tual strengths shared by the All Blacks, tu­dor’s Black Bay Dark as well as all of us who feel in our hearts that we are born to dare.

“The New Zealand All Blacks are hands down the most suc­cess­ful in­ter­na­tional rugby team of all time”

the tu­dor black bay dark con­trasted against the all blacks’ sil­ver fern em­blem

op­po­site page Mem­bers of the all blacks

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