The All American Boy Todd Snyder

has appointed a close friend to star in his namesake brand’s fall 2017 campaign: Matt Bomer. The two had been long time friends ever since the CFDA Fashion Awards five years ago, where Bomer went to Snyder and said that he liked his “stuff.” The campaign is comprised of a series of pictures and a short video, and was shot in Fire Island, New York at two residences in the Pines designed by architect Horace Gifford. The print campaign was shot by Matthew Brookes while the video was directed by Laird + Partners. In both formats, Bomer looked nonchalantly cool while sporting Todd Snyder’s pre-Internet and college campus-inspired fall 2017 collection. Visit the brand’s website ( toddsnyder.com) to see the full campaign.