The All Amer­i­can Boy Todd Sny­der

DA MAN - - News -

has ap­pointed a close friend to star in his name­sake brand’s fall 2017 cam­paign: Matt Bomer. The two had been long time friends ever since the CFDA Fash­ion Awards five years ago, where Bomer went to Sny­der and said that he liked his “stuff.” The cam­paign is com­prised of a se­ries of pic­tures and a short video, and was shot in Fire Is­land, New York at two res­i­dences in the Pines de­signed by ar­chi­tect Ho­race Gif­ford. The print cam­paign was shot by Matthew Brookes while the video was di­rected by Laird + Part­ners. In both for­mats, Bomer looked non­cha­lantly cool while sport­ing Todd Sny­der’s pre-In­ter­net and col­lege cam­pus-in­spired fall 2017 col­lec­tion. Visit the brand’s web­site ( toddsny­ to see the full cam­paign.

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