Fam­ily Por­trait

DA MAN - - Scents -

For­mer DAMAN Style cover model Will Chalker stars in the cam­paign for Colo­nia Pura. His fam­ily—wife Chloe and son Arthur—joins him in both the print and video cam­paign, in­sin­u­at­ing the fa­therly char­ac­ter of the fra­grance. In the video, Chalker is shown as an ex­ec­u­tive, as well as a hus­band and fa­ther—a man with a warm en­ergy that man­i­fests it­self in a con­tem­po­rary man­ner. This, in turn, was trans­lated into a scent with heavy cit­rus notes and a dose of fresh en­ergy and light warmth. Aquatic notes, mean­while, add a touch of moder­nity thus giv­ing the fa­ther fig­ure a touch of sen­sual mas­culin­ity that makes him ver­sa­tile in all of his roles as a fam­ily man.

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