Former DAMAN Style cover model Will Chalker stars in the campaign for Colonia Pura. His family—wife Chloe and son Arthur—joins him in both the print and video campaign, insinuating the fatherly character of the fragrance. In the video, Chalker is shown as an executive, as well as a husband and father—a man with a warm energy that manifests itself in a contemporary manner. This, in turn, was translated into a scent with heavy citrus notes and a dose of fresh energy and light warmth. Aquatic notes, meanwhile, add a touch of modernity thus giving the father figure a touch of sensual masculinity that makes him versatile in all of his roles as a family man.