Good Fun Ermenegildo Zegna’s

Ever since Defining Moments campaign was launched last spring, the brand has enlisted a lot of Hollywood hotshots, most notably Robert De Niro, who has appeared in previous campaigns. This spring and summer, the brand went for Spaniard Javier Bardem and Englishman Dev Patel to continue its Defining Moments chapter. Captured by photographer and film-maker Craig McDean, the campaign is set against the sunny hills of Los Angeles, where Bardem and Patel can be seen playing golf or jamming together in a make-believe band. In addition to the print campaign, McDean has also filmed four oneminute videos, which will run online throughout spring.