The Long Way Around

After a successful fall campaign, Todd Snyder once again enlisted his friend, Matt Bomer, to star in the brand’s spring/ summer 2018 campaign. The campaign was entitled “On the Road,” and is inspired by Jack Kerouac’s novel of the same name. The photographs, who was shot again by Matthew Brookes, featured Bomer looking adventurous while wearing casual pieces from Snyder’s spring collection. “Here’s to the restless, the romance of roaming, the seductive stretch of highway disappearing into the horizon,” said Snyder of the campaign. “It’s about the lure of the unexplored and the wind in your hair. There’s something about heading off into the sunset, all you need is a bag on your back and a sense of adventure because as the brilliant wanderer Jack Kerouac once wrote, ‘there’s nowhere to go but everywhere.’”