Re.juve Celebrates Its Fourth Anniversary by Raising Awareness: Honesty and Transparency #CleanLabel
Consumers nowadays are much more interested in information about what’s inside the food and beverages that they consume, in addition to the method of producing them. They are increasingly seeking “natural” products and complete information about ingredients, as their concern about health is growing. In this regard, #CleanLabel is seen as the latest trend as it mandates full transparency on ingredients stated in the product label.
“For four years Re.juve has been committed to being honest and transparent in every ingredient that we use. Our values set us apart from the rest. What You See is What You Get, #CleanLabel”, says Richard Anthony, managing director of Re.juve.
He continues, “Our mission is to not only help customers live a happier life through delicious, healthy food and beverage selections, but we also ensure that we are always honest to our consumers. They can easily find out what’s inside Re.juve products through its label, there are no hidden or misleading terms used, unlike most products on the market. For Re.juve, #CleanLabel is not a trend, it’s the way we’ve been doing business from the beginning. Entering our fourth year in Indonesia, we would also like to spread awareness about #Cleanlabel by talking about Honesty and Transparency”.
Re.juve cold-pressed juices are produced using real hydraulic cold-pressed technology for up to one kilogram of 100 percent fresh fruits and vegetables per bottle that are rich in antioxidants such as vitamins, minerals and phytochemicals. They are all made without any added sugar, no added water, no artificial sweetener, no preservatives and certainly not from concentrate. To maintain product quality, freshness and strict hygiene standards, they are freshly made daily in the Re.juve Central Production Facility and distributed to all 48 stores throughout Jakarta, Tangerang, Cibubur and Bogor.