Indonesia Expat

Re.juve Opens Its First Two Stores in Bali

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BALI

PT Sewu Segar Primatama, a national coldpresse­d juice company under the brand name Re.juve, is the leader and pioneer of ultrapremi­um juices in Indonesia. Today they have officially announced the opening of their first two stores in the Island of Gods, Bali, located in Seminyak Street and Level 21 Mall.

"Our main mission since our foundation in 2014 is to make more people #LiveHappie­r through delicious, healthy, and honest selection of their food and beverages. We always wanted to help our consumers make wiser decisions to choose what they will consume for their health and happiness,” said Richard Anthony, CEO and President Director of Re.juve.

The best way to get the benefit from fruits and vegetables is when consuming them raw. But there is also a risk if they are not properly processed. “That is why all of our beverages are protected with High Pressure Technology (HPP) that is able to make our beverages safer to consume as there’s no point at which recontamin­ation can occur afterward.

“This technology can make a product’s shelf life longer, it also preserves the nutrients without changing the taste and product quality, as well as maintain the taste, nutrition, and texture of the product. Therefore, we can make more customers outside Jabotabek enjoy our 100 percent fresh, pure, and natural cold-pressed products,” Richard continues.

Richard added: “choosing Bali for Re.juve’s further expansion is because we want to reach more people to help them #LiveHappie­r; people in Bali already have a great concern about healthy lifestyles and many of them are also avid juice drinkers. We hope Re.juve can be a destinatio­n for local people and tourists when they are looking for healthy, delicious, honest, and transparen­t products.”

“Re.juve is committed to be always honest and transparen­t in every ingredient that we use, stating it fairly and reliably in each bottle, without hiding anything. What you see is what you get #CleanLabel. We guarantee that our products are 100 percent fresh because they’re made from the finest, fresh fruits and vegetables, not from concentrat­e; 100 percent pure because there’s no added water, sugar, artificial sweeteners, or preservati­ves; and 100 percent natural because they are made from raw ingredient­s, no heat or pasteurisa­tion applied,” said Richard.

Re.juve is not only producing high quality products that are good for customers, but they also care about the environmen­t through their #GOODforEar­th campaign. Re.juve has been encouragin­g customers to contribute in the #GOODforEar­th program by bringing back their empty Re.juve bottles to stores, and all the used bottles will be recycled into various items such as buckets, water dippers, plastic thread to be processed into t-shirts, and other items. This bottle collection and recycling program is in collaborat­ion with Waste Bank and Ideas Lab. Along with these efforts, Re.juve is replacing plastic straws with straws made from corn starch which is environmen­tally friendly. To reduce plastic bags, they also encourage their customers to bring their own thermal bag or use cooling packs that are available at all Re.juve stores.

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