The Art of Giving by Sinarmas World Academy

Sinarmas World Academy (SWA) school’s charity event this year will be held on June 27, 2020 with the theme “The Art of Giving.” This will be an online painting workshop for mothers and children where all donations from the event will be donated to TEENCOV19, a non-profit organisation initiated by SWA students to create and distribute face-shields to clinics and hospitals in Indonesia.

The SWA community, through the #SWA for INDIAIA movement, has managed to raise more than Rp120 million in donations for the procurement of personal protective equipment (PPE) for medical workers throughout Indonesia.

“Charity activities are done annually. Last year, we held educational talk shows on breast cancer and raised funds for the Indonesian Breast Cancer Foundation (YKPI). This year with the COVID-19 pandemic and initiating the “new normal,” we decided to hold an online painting workshop to educate and invite participants to aid in the production and distribution of face shields,” explained Deddy Djaja Ria, the General Manager of SWA.

“Through “The Art of Giving,” parents can teach their children to do good and show them that helping to fight COVID-19 can also be done through fun,” said Cynthea Tanu, the SWA Marketing Manager and Chairman of SWA Charity 2020 – The Art of Giving.

SWA introduces painting and art to students from an early age, with activities tailored to the age, as well as the physical and emotional development of each child. In addition to art classes for students, SWA also facilitates painting classes for interested parents of students to explore the art of painting.

“Painting activities and other arts are very important, especially for children. Painting can help children express their feelings, as their feelings are expressed through colours and shapes,” said Ms Laurensia Lindi, M.Psi, Psi, the SWA school counsellor. “Painting trains creativity and the right brain of the child, at the same time accustoming children in making decisions.”