CHOPARD GREEN CAR­PET

Chopard has en­riched its Green Car­pet Col­lec­tion with re­spon­si­bly mined emeralds. By adding coloured stones to its roadmap to­wards sus­tain­able lux­ury, the Geneva-based Maison con­tin­ues to play a pioneer­ing role in the jew­ellery in­dus­try.

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IT WAS IN 2013 that Chopard be­gan “The Jour­ney to Sus­tain­able Lux­ury”, a project in­tended to po­si­tion Chopard as a mar­ket leader in sus­tain­able lux­ury in the watch­mak­ing/ jew­ellery sec­tor. The Geneva-based House com­mit­ted it­self to work­ing along­side EcoAge and its cre­ative di­rec­tor, Livia Firth, who strives to pro­mote ethics in the fash­ion world through the Green Car­pet Chal­lenge (GCC).

Af­ter gold, di­a­monds and opals, coloured stones are tak­ing their place in the Green Car­pet Col­lec­tion via a strate­gic part­ner­ship by Chopard with Gem­fields, world leader in the ex­trac­tion of coloured gem­stones. New cre­ations in the Green Car­pet Col­lec­tions are adorned with re­spon­si­bly mined Zambian emeralds from Gem­fields’ Kagem mine.

“The Jour­ney” be­gins at the very start of the pro­duc­tion chain, with re­spect­ful sourc­ing of raw ma­te­ri­als val­i­dated by Eco-Age. The eth­i­cally cer­ti­fied Fairmined gold from which the jew­ellery mod­els are made comes from min­ing com­mu­ni­ties in South Amer­ica sup­ported by the Al­liance for Re­spon­si­ble Min­ing (ARM). Chopard was de­ter­mined to put in place a last­ing co­op­er­a­tive en­deav­our with these mines, lay­ing the foun­da­tions for lo­cal pop­u­la­tions to achieve real eco­nomic and so­cial devel­op­ment.

The di­a­monds come from the IGC group, one of the world’s old­est di­a­mond com­pa­nies, which is cer­ti­fied by the prac­tices of the Re­spon­si­ble Jew­ellery Coun­cil (RJC) and meets the de­mands of this su­per­vi­sory body in eth­i­cal, so­cial and en­vi­ron­men­tal terms.

A first for the in­dus­try in the terms of coloured gem­stones, the emeralds used by Chopard meet the Prin­ci­ples of Sus­tain­able Ex­cel­lence. An ex­pert in sus­tain­able min­ing prac­tice and a part­ner to Chopard in de­vel­op­ing the

Jour­ney to Sus­tain­able Lux­ury, EcoAge uses the GCC Prin­ci­ples of Sus­tain­able Ex­cel­lence to check min­ing sites, no­tably so­cial and en­vi­ron­men­tal pro­tec­tion, train­ing and worker’s safety.

In 2014, Chopard en­riched Green Car­pet with di­a­monds from RJCcer­ti­fied sup­plier, fea­tur­ing a de­sign in­spired by the Palme d’or, the fa­mous golden palm-leaf tro­phy that the Geneva-based House cre­ated for the Cannes Film Fes­ti­val. Re­spon­si­bly sourced emeralds from Gem­fields mines are now em­bel­lish­ing these iconic jew­ellery cre­ations through a watch, a pair of ear­rings and a ring in eth­i­cal 18K white gold cer­ti­fied Fairmined.

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