An ex­quis­ite cre­ation born of a col­lab­o­ra­tion be­tween three mas­ters: The Macallan, Fa­bien Baron & Lalique

Prestige Indonesia - - Agenda -

THE MACALLAN PRESENTS M: a masterpiece born of a col­lab­o­ra­tion be­tween three mas­ters of their crafts. The Macallan has part­nered with renowned cre­ative di­rec­tor Fa­bien Baron and crys­tal mas­ters Lalique with a sin­gle ob­jec­tive: to cre­ate the world’s most so­phis­ti­cated sin­gle malt whisky, con­tained in a beau­ti­fully de­signed and metic­u­lously crafted crys­tal de­canter.

Brought to con­cep­tion by cre­ative di­rec­tor Fa­bien Baron; brought to life by Lalique’s mas­tery of crys­tal; and brought to pur­pose by The Macallan’s sub­lime and highly com­plex whisky, M is the ul­ti­mate re­ward for the most dis­cern­ing of whisky con­nois­seurs.

Just 1,750 crys­tal de­canters of M, each en­graved with its own in­di­vid­ual num­ber, has been re­leased world­wide from 2013.

Cap­tur­ing the ex­pres­sive aes­thetic of Fa­bien Baron’s il­lus­tri­ous cre­ative vi­sion, M’s tall, slim di­men­sions and geo­met­ric form chal­lenge the per­cep­tions of tra­di­tional de­canter de­sign. Its sharp, an­gu­lar facets gave in­spi­ra­tion to the name M it­self, se­lected by Baron as a ty­po­graphic rep­re­sen­ta­tion of the de­canter’s striking de­sign.

Its six striking facets are Baron’s homage to The Macallan’s her­itage, re­flect­ing the six pil­lars at the heart of its ethos: The Spir­i­tual Home – the breath­tak­ing 390-acre Macallan Es­tate where ev­ery drop of M is cre­ated; the dis­tillery’s Cu­ri­ously Small Stills, whose unique shape gives the spirit its fruity, full-bod­ied char­ac­ter; This finest cut en­sures we pro­duce our sig­na­ture vis­cous mouth-feel and fruity aroma and flavour. This small por­tion, or ‘cut’ is in­cred­i­bly selec­tive and one of the finest in in­dus­try, se­lected for mat­u­ra­tion; Ex­cep­tional Oak Casks, ac­quired and cared for with­out thought to the cost, in­fus­ing ev­ery drop with dis­tinc­tive aroma and flavour; Nat­u­ral Colour cre­ated solely through the in­ter­ac­tion be­tween spirit and wood; and The Peer­less Spirit, mark­ing The Macallan’s un­sur­passed place in the hearts of the world’s most dis­cern­ing con­sumers.

Lalique has drawn on 150 years of mas­tery, and its long stand­ing re­la­tion­ship with The Macallan brand, to bring re­fine­ment and flaw­less clar­ity to M. Fash­ioned in high­est grade crys­tal, each hand crafted de­canter unites proven tra­di­tion with striking orig­i­nal­ity; ex­ud­ing beauty, in­tegrity and ex­pres­sion at ev­ery glance.

In­ter­wo­ven with rich dried fruits, spices, or­ange cit­rus and wood notes, M’s whisky is the cre­ation of its third master, The Macallan, draw­ing on its clas­sic full flavoured tra­di­tion. With a rich nat­u­ral colour, com­plex­ity and sump­tu­ous in­ten­sity never be­fore seen in a sin­gle malt, ev­ery drop is laden with char­ac­ter ab­sorbed from the Span­ish sherry oak casks that nur­ture it through its mat­u­ra­tion process. M’s spirit brims with in­di­vid­u­al­ity.

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