Lighting up soon in Indonesia
MARTELL IS CHANGING the way we enjoy cognac with its new Non Chill Filtered ( NCF) blend. What sets Martell NCF apart is the absence of chilling process before consumption. Whereas most cognacs are filtered below 0°C, Martell NCF – the house’s first-ever non-chill filtered cognac – is filtered at room temperature with the specific aim of preserving its full potential to unleash irresistibly smooth, expressive aromas when served with ice.
Party people can enjoy the new Martell NCF, characterised by its exceptionally fresh, lively style, with sensual hints of apricot jam and vanilla which, after swirling, are enriched with notes of mandarin and pink grapefruit. On the palate, chilled by the ice, it feels sumptuously smooth and velvety, revealing notes of citrus peel, candied fruit and vanilla, which linger lusciously into the rounded, well-balanced finish.
The unconventional drink is packaged in an equally head-turning bottle. Martell NCF comes in a stylish, state-of-the-art bottle with a light-reflective metallic copper coating. Translucent at the top, it fades to full transparency at the base of the bottle so as to reveal the lush amber-gold of the cognac. The transparent label evokes the filtration process with a series of glossy white lines, which glow in the dark under UV lights.
To best enjoy the new Martell NCF, the French cognac house has released two drinking rituals. First, the Martell Icepool, a two- tier tray that releases wisps of ice- blue mist, then reveals Martell NCF in shot glasses on the top tier, and mixers on ice in long drink glasses on the bottom tier. When a tab is pulled, the shot glasses drop into the long drink glasses, and the cocktail is ready to be enjoyed. Second, Martell Frappé, a ritual focuses on a cutting-edge shaker which lights up when it is shaken – a sure way to grab everyone’s attention. A simple mix with three ingredients: NCF, ice and fresh squeezed orange juice. Shake it, let the light sparkle and then pour it into shot glasses.