MARTELL NCF

Light­ing up soon in In­done­sia

Prestige Indonesia - - Agenda - www.martell.com

MARTELL IS CHANG­ING the way we en­joy co­gnac with its new Non Chill Fil­tered ( NCF) blend. What sets Martell NCF apart is the ab­sence of chill­ing process be­fore con­sump­tion. Whereas most co­gnacs are fil­tered be­low 0°C, Martell NCF – the house’s first-ever non-chill fil­tered co­gnac – is fil­tered at room tem­per­a­ture with the spe­cific aim of pre­serv­ing its full po­ten­tial to un­leash ir­re­sistibly smooth, ex­pres­sive aro­mas when served with ice.

Party peo­ple can en­joy the new Martell NCF, char­ac­terised by its ex­cep­tion­ally fresh, lively style, with sen­sual hints of apri­cot jam and vanilla which, after swirling, are en­riched with notes of man­darin and pink grape­fruit. On the palate, chilled by the ice, it feels sump­tu­ously smooth and vel­vety, re­veal­ing notes of cit­rus peel, can­died fruit and vanilla, which linger lus­ciously into the rounded, well-bal­anced fin­ish.

The un­con­ven­tional drink is pack­aged in an equally head-turn­ing bot­tle. Martell NCF comes in a stylish, state-of-the-art bot­tle with a light-re­flec­tive metal­lic cop­per coat­ing. Translu­cent at the top, it fades to full trans­parency at the base of the bot­tle so as to re­veal the lush am­ber-gold of the co­gnac. The trans­par­ent la­bel evokes the fil­tra­tion process with a se­ries of glossy white lines, which glow in the dark un­der UV lights.

To best en­joy the new Martell NCF, the French co­gnac house has re­leased two drink­ing ri­tu­als. First, the Martell Ice­pool, a two- tier tray that re­leases wisps of ice- blue mist, then re­veals Martell NCF in shot glasses on the top tier, and mix­ers on ice in long drink glasses on the bot­tom tier. When a tab is pulled, the shot glasses drop into the long drink glasses, and the cock­tail is ready to be en­joyed. Sec­ond, Martell Frappé, a rit­ual fo­cuses on a cut­ting-edge shaker which lights up when it is shaken – a sure way to grab ev­ery­one’s at­ten­tion. A sim­ple mix with three in­gre­di­ents: NCF, ice and fresh squeezed or­ange juice. Shake it, let the light sparkle and then pour it into shot glasses.

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