Chin­dera Soe­wandy & Sara So­fyan

Prestige Indonesia - - Profile -

“MY MOM IS a breast cancer sur­vivor,” says Sara So­fyan (pic­tured right). “Dur­ing her tough times, I did a lot of re­search about the con­di­tion. I think it’s im­por­tant to in­crease aware­ness of this is­sue in so­ci­ety, or the rate of breast cancer is only go­ing to in­crease. Just be­cause you are healthy, this doesn’t mean you can ne­glect those who aren’t well. We have to help each other out. At the end of the day, we can fight breast cancer only if we are all in the fight to­gether.”

Adds Chin­dera Soe­wandy: “Com­ing from a fam­ily that has a his­tory of breast cancer, I think it’s the right thing to raise funds for a char­ity that is close to my heart. This is a sen­si­tive sub­ject that not many peo­ple want to talk about. We need to cre­ate more and more aware­ness, so that we can do early pre­ven­tion.”

Sara and Chin­dera are the founders of Macrame, an on­line re­source for de­sign­ers. “Macrame is a col­lec­tive plat­form of tal­ented in­di­vid­u­als in the cre­ative in­dus­try,” says Sara. “We set high stan­dards. Each brand that wants to sell its prod­ucts on our plat­form must show that it has an orig­i­nal con­cept and that there’s a real story be­hind its brand value. Join­ing Her­itage Mil­len­nial was a nat­u­ral choice for us be­cause there are so many op­por­tu­ni­ties we can gain from be­ing mem­bers. I be­lieve that if you want your brand to grow, you can never do it en­tirely alone.

Says Chin­dera: “Tak­ing part in phil­an­thropic projects helps to groom young peo­ple for the fu­ture. Many peo­ple think that our gen­er­a­tion is spoiled, but we are the fu­ture lead­ers of the na­tion. The work Her­itage Mil­len­ni­als is do­ing is very no­ble.”


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