Prestige Indonesia

Chindera Soewandy & Sara Sofyan

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“MY MOM IS a breast cancer survivor,” says Sara Sofyan (pictured right). “During her tough times, I did a lot of research about the condition. I think it’s important to increase awareness of this issue in society, or the rate of breast cancer is only going to increase. Just because you are healthy, this doesn’t mean you can neglect those who aren’t well. We have to help each other out. At the end of the day, we can fight breast cancer only if we are all in the fight together.”

Adds Chindera Soewandy: “Coming from a family that has a history of breast cancer, I think it’s the right thing to raise funds for a charity that is close to my heart. This is a sensitive subject that not many people want to talk about. We need to create more and more awareness, so that we can do early prevention.”

Sara and Chindera are the founders of Macrame, an online resource for designers. “Macrame is a collective platform of talented individual­s in the creative industry,” says Sara. “We set high standards. Each brand that wants to sell its products on our platform must show that it has an original concept and that there’s a real story behind its brand value. Joining Heritage Millennial was a natural choice for us because there are so many opportunit­ies we can gain from being members. I believe that if you want your brand to grow, you can never do it entirely alone.

Says Chindera: “Taking part in philanthro­pic projects helps to groom young people for the future. Many people think that our generation is spoiled, but we are the future leaders of the nation. The work Heritage Millennial­s is doing is very noble.”

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ON CHINDERA OUTFITS MACRAME JEWELLERY ALENKA & MARGO ON SARA OUTFITS MACRAME JEWELLERY ALENKA & MARGO

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