Guts and glory
BMW Indonesia launched the seventh generation of its best-selling 5 Series on Thursday, August 3 at JIExpo, Kemayoran. Themed “A Night of Guts and Glory”, the grand launching opened with an epic video mapping depicting the new “Business Athlete” sedan. By the end of the mapping, the new sedan was up on stage. Guests enjoyed a wine dinner while admiring previous generations of the 5 Series, first launched in 1972. “The 5 Series definitely has a historic value to it. As our best-selling model of all time, the sedan has both luxury and sporty qualities to it,” said Karen Lim, President Director of BMW Indonesia.