Ade­line Kur­niadi

Artis­tic side

Prestige Indonesia - - Sulwhasoo -

HAV­ING EARNED AN In­ter­na­tional Busi­ness de­gree at Regis Col­lege in Mas­sachusetts, 22-year-old Ade­line Kur­niadi ex­plored her artis­tic side by ma­jor­ing in di­rect­ing at the Amer­i­can Film Institute in Los Angeles. Dur­ing this pe­riod, she had the op­por­tu­nity to help build sets as an in­tern for pro­duc­tion com­pa­nies, in­clud­ing Lu­cas Film and CBS.

Ade­line was in­spired by her ex­pe­ri­ence in film-set de­sign to launch her own busi­ness after re­turn­ing to these shores. Her Haim Home Bou­tique, a high-end home fur­nish­ings store, can be found at Ratu Plaza on Sudirman.

“In­te­rior de­sign is sim­i­lar in many ways to cre­at­ing a film set,” Ade­line points out. “De­sign­ing a space, a room or a ta­ble set­ting re­quires the same skills and taste. Just how a set is the life force of ev­ery film, so too is in­te­rior de­sign for ev­ery house, venue or space.”

Haim Home Bou­tique had its grand open­ing in May. The store of­fers care­fully cu­rated lux­ury fur­ni­ture, light­ing, gifts and ac­ces­sories col­lec­tions. Ade­line’s big­gest tri­umph to date is se­cur­ing the ex­clu­sive rights in In­done­sia to the cre­ations of Michael Aram, an Amer­i­can­born artist who works pri­mar­ily in metal.

“I’ve al­ways loved draw­ing and de­sign. I also love to see beauty,” says the young en­tre­pre­neur. “Hav­ing opened my store, I’ve learned that I’m truly an artis­tic per­son. I’m grate­ful that I have been given the chance to grow and de­velop in this area of ex­per­tise.

“I think it’s ex­tremely cru­cial to per­sist if you wish to suc­ceed as an en­tre­pre­neur, es­pe­cially in the com­pet­i­tive and po­larised world in which we are liv­ing. Hu­mil­ity is also needed be­cause it keeps you grounded. It is a gift that can­not be learned and the abil­ity to ac­cept crit­i­cism—whether con­struc­tive or de­struc­tive—are equally valu­able and use­ful as­sets. These two qual­i­ties must bal­ance and com­ple­ment each other.”

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