Adeline Kurniadi

Artistic side

HAVING EARNED AN International Business degree at Regis College in Massachusetts, 22-year-old Adeline Kurniadi explored her artistic side by majoring in directing at the American Film Institute in Los Angeles. During this period, she had the opportunity to help build sets as an intern for production companies, including Lucas Film and CBS.

Adeline was inspired by her experience in film-set design to launch her own business after returning to these shores. Her Haim Home Boutique, a high-end home furnishings store, can be found at Ratu Plaza on Sudirman.

“Interior design is similar in many ways to creating a film set,” Adeline points out. “Designing a space, a room or a table setting requires the same skills and taste. Just how a set is the life force of every film, so too is interior design for every house, venue or space.”

Haim Home Boutique had its grand opening in May. The store offers carefully curated luxury furniture, lighting, gifts and accessories collections. Adeline’s biggest triumph to date is securing the exclusive rights in Indonesia to the creations of Michael Aram, an Americanborn artist who works primarily in metal.

“I’ve always loved drawing and design. I also love to see beauty,” says the young entrepreneur. “Having opened my store, I’ve learned that I’m truly an artistic person. I’m grateful that I have been given the chance to grow and develop in this area of expertise.

“I think it’s extremely crucial to persist if you wish to succeed as an entrepreneur, especially in the competitive and polarised world in which we are living. Humility is also needed because it keeps you grounded. It is a gift that cannot be learned and the ability to accept criticism—whether constructive or destructive—are equally valuable and useful assets. These two qualities must balance and complement each other.”