ROLEX AT PLAZA INDONESIA

A commitment to excellence

Indonesia’s world-class curator and cultivator of leading brands, and Rolex, the legendary Swiss watch manufacture recognised everywhere for its expertise and the quality of its products, are proudly celebrating the reopening of the Rolex boutique in Plaza Indonesia.

“This newly revamped Rolex boutique in Plaza Indonesia is one way of showing our commitment to excellence, creativity, as well as our desire to surprise and delight our consumers and provide our clients with the best services all within a pleasant atmosphere befitting of Rolex,” says Irwan Danny Mussry, President Director and CEO of Time International. “The concept serves as a modern expression of the brand’s identity and values.”

This modernised boutique has further enhanced the partnership between The Time Place and Rolex, demonstrating their shared commitment and passion for precision, reliability and service. The new store features the luxurious Rolex aesthetic, which has become synonymous with the brand, and promise to offer Jakarta a stylish and sophisticated setting to showcase the elegance of the watches.

Upon entering the store, guest will be welcomed by a spectacular Aqua panel alluding to the sea, a reference to the Oyster, the world’s first waterproof wristwatch invented by Rolex in 1926. Other finishes include warm walnut wood, brushed bronze trims and comfortable leather upholstery in Rolex’s recognisable green colour.

Rolex’s signature crown is celebrated throughout the interior. The Rolex boutique is located in Plaza Indonesia, at the heart of Jakarta, strategically situated and easily accessible. The exquisite store will offer an impressive selection of wristwatches, which includes iconic models such as the 18 ct gold Cosmograph Daytona and Datejust 41, as well as the Lady-Datejust 28.

A leading brand builder and retailer organisation, Time International prides itself on its commitment to the promotion and appreciation of horological culture. Founded in the 1960s and currently managed by its second generation, Time International manages and operates both multi-brand retail stores including leading watch retailer The Time Place, INTime, Urban