lizzie parra

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Lizzie Parra believes that beauty is for everyone. “Here we welcome women of all backgrounds, all skin colours, all ages to feel good, look good and live at your best,” says the founder of BLP Beauty (BLP is short for By Lizzie Parra). “#BLPGirls – that’s what we like to call our tribe. Together, we can embrace our own uniqueness. Makeup plays a role as a confidence booster, to showcase your unique features and highlight your true self.”

It’s all a bit ironic. “I was a tomboy when I was young, and I would never have imagined that makeup would change my life,” Lizzie grins. “But when I was at college (she studied for a Bachelor’s degree in Economics at Prasetiya Mulya University) I got interested in the cosmetics business, and in branding and marketing.”

After graduation, Lizzie began her career as a product executive at L’Oreal Indonesia. Under the name Elizabeth Christina Prameswari, she began blogging about beauty tips. She wrote product reviews and shot makeup tutorials. Her name became prominent in the industry as a result of gaining more than 100,000 followers on Instagram and YouTube. In 2013, Lizzie launched BLP Beauty. Her company has opened stores in Lotte Shopping Avenue, Kota Kasablanka, Pondok Indah Mall, Bonheur 23 Paskal in Bandung and Tunjungan Plaza in Surabaya.

“I wanted a beauty brand that represented my values, which are to encourage girls to love themselves and how they look,” Lizzie says. “I love to see the women who use my products becoming better versions of themselves.”