Festive Imagination

Besides holding the office of creative director for his namesake brand JW Anderson as well as Loewe, the remarkably prolific Jonathan Anderson is also responsible for a wealth collaborations and capsules collections that fall under the umbrella of either brand. Outside of his seasonal collections, one of his most alluring offerings has been Loewe’s winter capsules which is created to honour the Arts & Crafts pioneers who have so directly informed his crafty vision for the Spanish powerhouse. First came William Morris, whose curlicue Acanthus foliage was printed atop puffers and denims in 2017. Then last year, Charles Rennie Mackintosh’s botanicals were patchworked into tailoring. Now it’s the turn of William De Morgan, a potter revered for his technical prowess and somewhat nightmarish fantasia, whose curves has been interspersed with Anderson’s festive imagination for its latest installation.

The pieces range from chunky hand knits to otter-shaped handbags. “It’s fantasy—but an odd type of fantasy,” says Anderson as quoted in British Vogue. “It looks cute, but at the same time, some of what De Morgan did is kind of disturbing. There’s something which I think, in a weird way, has sort of wizardry about it. Kind of like an early ‘Harry Potter.’”

The campaign of the collection features Kendall Jenner and is photographed by Alastair McLellan with styling by Kate Phelan inside a verdant garden on the outskirts of London.