SULWHASOO

The ShineClassic Limited Collection

CELEBRATING THE 17TH year of The ShineClassic Limited Collection, Sulwhasoo is launching the ShineClassic Powder Compact and ShineClassic Perfecting Cushion Intense. This product line launched every year in collaboration with Korean traditional master artisans and artists to promote the beauty and value of Korean traditional art. This year, it features the seven beautiful gemstone colours typically used in Chilbo products.

Both “ShineClassic Powder Compact” and “ShineClassic Perfecting Cushion Intense” are works of art, rather than simple cosmetic products, created by Korean traditional master artisans. ShineClassic Collection’s design features a Korean traditional crafting technique known as “Chilbo” that involves coating a metal surface with uniquely colored glaze or enamel, then baking it in a kiln, which reproduces deep traditional colors, to showcase the mystique and radiance of Peony flowers in full bloom.

For this year’s ShineClassic lineup, Sulwhasoo infused elements and patterns inspired by traditional Rock and Peony paintings, often used by our ancestors to wish for long-lasting wealth and honor, with beautiful colors typically used in traditional Chilbo products. In particular, the ShineClassic Powder Compact features serenelooking red Peony flowers on a golden background to add a subtle, yet glamorous look to the product.

Noh Yong-sook is the only officially recognized master artisan when it comes to the Chilbo crafting technique (Ministry of Employment and Labor 12-04), which is widely regarded as one of Korea’s signature artisan techniques. As limited

edition premium compact products encased in beautiful Chilbo cases, this year’s ShineClassic makeup lineup will add value as a collector’s item as well.

The ShineClassic Powder Compact uses carefully selected rare and precious ingredients to deliver bright and clear skin like pure white jade. Specifically, it contains Ginseng Flower and Plum Blossom extracts, both of which have been championed in Oriental medicine since ancient times, and White Pearl Complex that adds clarity and radiance to the face with a subtle pearl-like sheen. The Complex, in particular, features ultra-high-purity particles produced using a high-purity synthesizing technique (based on sophisticated grinder technology). The ShineClassic Multi Powder Compact uses the unprocessed hue of naturally-derived pigments to add vitality to the skin.

The Perfecting Cushion Intense, which Sulwhasoo plans to unveil alongside the ShineClassic products, will also come in a limited edition design with colors inspired by the traditional Chilbo technique. As for the Perfecting Cushion Intense, Red Pine extracts and Plum Blossom extracts inject energy into the skin, while the Pearl Powder Complex adds radiance to help create gorgeously glowing, radiant skin.