A SUSTAINABLE INITIATIVE

In celebration of Earth Day 2020, Burberry launched ReBurberry Edit, a collection of 26 styles made using the “latest innovations in sustainable material science”. The British brand is rolling out new labelling across all key product categories. The pistachiocoloured labels outline the key sustainable elements of a particular garment. “By inviting customers to learn more about the sustainable credentials of our products through our labelling program, we are helping them to better understand our initiatives and the breadth of the ambition of our responsibility agenda,” said Pam Batty, Vice President of Corporate Responsibility at Burberry. “Those attributes include the amount of recycled natural fibres: delivery against carbon emissions standards, and social policies such as living wages for workers,” wrote WWD. “Burberry is aiming to have all its products have more than one positive attribute by 2022.”