Snakes Alive
Indonesia Tatler has a one-on-one with Lucia Boscaini, Brand Heritage Curator for Bulgari’s Serpentiform Exhibition in Singapore, which runs until October 15 114
The serpentiform Exhibition is a tribute to a motif— the serpent—that has contributed to increasing Bulgari’s international fame. Brand Heritage Curator for the Serpentiform Exhbition, Lucia Boscaini talks to Indonesia Tatler about Bulagi’s main icons in the jewellery universe.
What are the expectations of Bulgari from this exhibition? This exhibition bridges jewellery with art and also reinforces Bulgari’s connection with the world of contemporary art. The Maison already boasts collaborations with artists like Zaha Hadid, for example, who revisited the Serpenti motif with an artistic installation that debuted at the Dubai Art fair in 2011 and also reinterpreted another Bulgari icon, the B.zero1 ring.
What is the most special part of this exhibition? There are so many highlights that it is difficult to pick out one. There are eight galleries in total and each one has its treasures: from the antiquities section, displaying jewels dating back to the 4th-5th centuries BC, up to the impressive and huge artworks by Keith Haring or Kaneko Tomiyuki, as well as the incredible paper cut technique by Wu Jian’an, the colourful and positive energy of Niki de Saint Phalle, and not to mention the poetic colour shades of Marc Chagall and the incisive traits of Alexander Calder.
Last, but not least, a main highlight has to be the stunning anthology of Bulgari Serpenti creations from the more stylised early models to the more realistic ones with gold scales or enamelled in many colours.
Are there any interactive activities with which visitors can delve into the Serpenti further? Serpentiform is complemented by the www.serpentiform.bulgari.com web app that provides exclusive content about the exhibition path. Through cutting-edge and user-friendly technology, visitors will be able to design a personalised Serpenti creation and see it projected in the exhibition space. The web app will also include a 360-degree tour of the exhibition. Visitors will be further engaged by an augmented reality experience that will allow them to discover an hidden digital artwork in a dedicated area.
How do you think the crowd will perceive the Serpentiform exhibition? We want to offer a truly immersive experience, taking over the museum spaces with dedicated music in the different rooms and a Bulgari fragrance diffused in selected rooms to accompany the discovery of the exhibits in a truly engaging way.
Even the exhibition path is a ring, like a snake coiled, thus further suggesting the sense of renovation and transformation of each room. Being a thematic exhibition, it will allow visitors to discover the multiple inspirations, media and techniques the serpent motif can embody. Maybe people who fear snakes can discover all their artistic potential and see them in an alternative, colourful and fun way.