The Power of Radiance
Clé de Peau Beauté has taken on board the charming Felicity Jones as its Global Brand Face and launched its latest products in Los Angeles earlier this year. Millie Stephanie Lukito writes
lé de peau beauté means The Key to Skin’s Beauty, and the philosophy of the brand is to unlock the power of a woman’s radiance by harnessing make-up technologies and some of the most advanced skincare in the world. Academy Award nominated actress Felicity Jones is the ideal muse for a product that leaves such a huge impact on one’s skin. Early this year, Indonesia Tatler was given the opportunity for an exclusive tête-à-tête with the beautiful actress in Los Angeles.
“A crucial element of Clé de Peau Beauté is to help customers feel that our brand belongs in their lives,” said Yukari Suzuki, Brand Director of Clé de Peau Beauté. “Felicity is aspirational yet highly relatable, which makes
her the ideal face of Clé de Peau Beauté. She embodies the brand’s DNA: intelligent, uncompromising, and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her.”
Felicity, who is ecstatic about her partnership with Clé de Peau Beauté, is honoured to have been selected by a luxury brand that is filled with personality and intelligence behind each one of its products, including its latest creations, La Crème and the firming serum supreme, which she admits are personal favourites from the collection.
“It’s important to me that my values align with any brand I’m affiliated with,” said Felicity. “Clé de Peau Beauté made it clear that they approached me because of my principles and dedication. I’m so proud of the spring/summer 2018 campaign and cannot wait to unveil it to the world,” she added.
Now into its eighth generation, the current La Crème is an evolution, inheriting the high quality of its previous counterparts and incorporating the latest research findings, making it a high-performance cream among many of its loyal clients. The key ingredient that makes this the preferred choice is Illuminating Complex EX, effective for moisturising and retexturising one’s skin.
It is a blend Platinum Golden Silk Essence, an ingredient extracted from Thailand’s cocoons, Japanese pearl-derived components, and theanine.
As its name suggests, the firming serum supreme focuses on the fact that the skin has an oxygen switch that Clé de Peau Beauté has understood and created a product for. “I particularly love the serum. Especially when travelling, I choose to smother it all over my face to avoid dehydration,” Felicity said. The serum provides definite, visible improvements to sagging skin by incorporating newly developed technology to aid this issue in a shorter period of time.
Along with these two new products, Felicity Jones has also made it clear that the brand’s lipsticks and concealer are her go-to items when it comes to the most exquisite of make-up items. “There is just something about Cle de Peau products–from the way each item is constructed, to its packaging and the application techniques. The whole process is very special to me.”