Minotti Report

Renowned Italian furniture maker Minotti introduces re-edited and beloved classic pieces for its 70th anniversary

For minotti, 2018 is a very special year. It marks the company’s 70th anniversary, a milestone that commemorates the company’s commitment to interior design. Three generations and history in the making that epitomise an enormous achievement and a point of departure, where manufacturing tradition, innovation, and design form a unique style that embodies the emotions, feelings and values of a family.

Established by Alberto Minotti in 1948, the company planted its roots in post-wwii Italy, steeped in high-quality manufacturing tradition, and grew with the country’s 1960s industrial boom. As Made in Italy products gained currency around the world, so has Minotti, over the course of 70 years, become an internationally known and recognised brand.

A long journey that saw the handover from father Alberto who passed suddenly in 1991, to sons Renato and Roberto brought the use of high-tech manufacturing solutions, yet retained hand-crafted quality. The passion, dedication and long-term vision, that have marked the success of the company over its 70 years, are shared today by the third generation: in the forefront, Alessandro, Alessio, and Susanna, who are facing the challenges of the third millennium with its digital and multicultural world.

This year, in consideration of the ongoing company growth in the sign of continuity and rigour as inspired by Rodolfo Dordoni, who, in 1998, was assigned the strategic role of coordinator of all the company’s collections, Minotti has embraced an exciting creative multicultural exchange thanks to surprising new interpretations by distinguished design and architecture professionals, like Nendo, Marcio Kogan, and Christophe Delcourt (who has already designed a few pieces for the company last year), coordinated by the same Milanese designer.

On the occasion of the 70th anniversary, Minotti has launched two special editions full of emotional and design significance. Albert&ile are a clear tribute to founder and father Alberto Minotti and to his wife, Ileana, now Honorary President of the company. Designed by Gigi Radice in the 1960s and now part of the Minotti Historical Archives, Albert&ile are two families of seats and a coffee table with vintage flair. A perfect expression of the classic-contemporary spirit the company is known for. Albert has 1900s-inspired armrests and the classic lines of 1950s design aesthetics. Ile, meanwhile, harks back to the 1960s. The concave shape of the seat back and classic armchair design, interpreted through the multifaceted lens typical of the period, lend distinction.

Available at Minotti Jakarta by Moie, info@moie.com.