Leading by Example
Indonesia Tatler finds out why Irwan Mussry, CEO of Time International, is a leader that so many look up to. Kevin Sjahrial writes
The mark of an exemplary CEO is one who not only ensures that his or her business runs smoothly, but is also an inspirational figure whose employees look up to. In an ever-competitive world where many are in a rush to get to the top for personal gain, such talent is becoming increasingly rare. Luckily for us, Indonesia Tatler got to sit down with one such individual. He is none other than Irwan Danny Mussry, President and CEO of Time International—a company with more than 60 leading lifestyle and luxury brands under its umbrella.
The air in Senayan City was positively electric as Time International kicked off the TAG Heuer Sports Hub exhibition. Celebrities, athletes, fashion icons, and members of the media were all present to witness the grand event. Right in the thick of it was Irwan Mussry himself. He took part in all activities with enthusiasm, stopped for pictures, and greeted guests individually. As the festivities wound down, Irwan was ushered into the seating area where several media outlets would interview him at the same time. Without missing a beat, he greeted each reporter with the same level of gusto and energy as he had with his guests, and the interview was underway.
To say that Irwan is a busy man is an understatement. The TAG Heuer Sports Hub was the fifth event he had visited that same day. It’s baffling how anyone can still have this level of energy after such a long day, but Irwan puts it down to having a healthy worklife balance as well as living in the moment— and thoroughly enjoying each of them. “The moment I am with you, this is where I want to be. Nowhere else. My mind is here, I’m having a great time,” said Irwan.
On a day-to-day basis, Irwan believes that it is important to surround oneself with positive people. He admits that he is truly blessed to work with talented individuals who are great leaders and are passionate about their work. Similar principles apply when running a company as large as Time International. With luxury goods, the ultimate goal is to bring the dream closer to the consumer, explained Irwan. It is crucial to build a hard-working team with perseverance. On top of technical abilities, integrity and honesty in delivery are also essential qualities a reliable team should possess. While achieving targets is a key point, Irwan believes that a team should focus on the consequences of its work. Putting in the groundwork and performing well together as a team are much more important. “By working hard, enjoying what you do, and believing in your work, the profits will come naturally,” said Irwan.
Using the TAG Heuer Sports Hub exhibition as an example, Irwan said that the event’s biggest indicator of success would be how much the guests enjoyed themselves, while at the same time being inspired. All proceeds of the week-long event would be donated to the YOAN Foundation, an organisation with
a focus on helping underprivileged children through sports.
Leading such a dynamic company comes with its own set of pressures and challenges. So it’s a good thing that Irwan lives for the pressure that comes with his job. Being able to assess situations and listening before making any decisions are just some of the ways he deal with the pressure. This way, he knows he will be able to come up with the best possible solution to each situation.
On the subject of his biggest inspirations, Irwan talks about learning from other successful figures. He is an avid reader and is much more interested in the amount of work these people put in rather than just the amount of success that has been achieved. For those who aspire to be just as successful in the future, Irwan once again emphasises the importance of perseverance and integrity.
“Take the stairs instead of the escalator,” Irwan said, using an analogy. “It is very important that you learn the steps it takes to get to your goals. And also, never forget to enjoy the journey.”
“By working hard, enjoying what you do, and believing in your work, the profits will come naturally.”