The Luxury Network Magazine

The Highlights:

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The Four Seasons Hotel topped the list as the most “Instagramm­ed” luxury hotel brand, with a whopping 1,793,007 hashtags. The Four Seasons Hotel in Koh Samui in Thailand was the most popular hotel from the chain, with over 17,000 hashtags. This 5-star hotel is situated on the North West coast of Koh Samui in Laem Yai Bay, and each room is fitted with a private infinity pool and bar.

St Regis came in second place, racking in 661,600 hashtags. The brand’s beautiful hotel in Bali was their most popular hotel, receiving nearly 19,000 hashtags.

Rosewood came in third place—with 610,107 hashtags. Of all their hotels, the London Rosewood hotel was the most popular hotel, with nearly 17,000 photos being added to the ‘gram here. This luxurious hotel, situated near Covent Garden, is the perfect mix of British heritage and contempora­ry sophistica­tion.

Next came the award-winning Mandarin Oriental hotel, with 543,357 hashtags. The Tokyo Mandarin Hotel was ranked the most popular by Instagram, with over 25,000 people taking photos for the ‘gram.

Despite the luxury hotel brand Four Seasons being crowned the most “Instagramm­ed” chain, the Soneva Hotel in the Maldives was the most “Instagramm­ed” hotel of all 10 luxury hotel chains. This luxury hotel, situated on the crystal-clear waters of Noonu Atoll, is surrounded by white beaches and tropical greenery – it’s no wonder this hotel racked in an enormous 92,614 hashtags (54,079 more than the second most “Instagramm­ed” hotel: The Park Hyatt hotel in Tokyo!)

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