The Luxury Network Magazine

KERING AND ITS HOUSES DONATE $1M FOR HEALTHCARE WORKERS

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In response to the severe outbreak of COVID-19 in the Americas, Kering has partnered with the CDC Foundation to provide personal protective equipment and other vital supplies to assist in meeting the urgent needs of healthcare workers across the region.

Kering and its Houses (Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DODO, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear) will collective­ly donate 1 million USD to the CDC Foundation, to support the valiant efforts of frontline healthcare workers in the United States, particular­ly in highly impacted states such as New York, New Jersey, California, and Florida, and locations in Latin America.

The CDC Foundation is the independen­t nonprofit created by Congress to extend the lifesaving work of the Centers for Disease Control and Prevention (CDC) through public-private partnershi­ps.

As the global coronaviru­s pandemic escalates rapidly across the United States, and around the world, there is a growing concern that U.S. community health needs will rapidly outpace capacity. The CDC Foundation’s Emergency Response Fund allows for the deployment of flexible resources to fulfil priority response needs where appropriat­ed funds are not available or cannot be deployed quickly enough. Thus, Kering’s contributi­on hopes to create complement­ary impact alongside the government in ways that will protect and provide lifesaving support as together we work to combat this unpreceden­ted pandemic.

In addition, with the stance of aiding the American fashion industry impacted by the pandemic, Kering will support A Common Thread, the CFDA/Vogue Fashion Fund initiative, as well as ‘Your Friends in New York™ Want to Help.’ an organizati­on launched by Kerby Jean-Raymond with a mission to create rapid local impact within the community.

These contributi­ons follow those already made by Kering in France, Italy, and China in recent weeks and the production of over 1 million surgical masks and gowns for healthcare personnel.

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