EVOKE INTERNATIONAL PIONEERING THE 4TH INDUSTRIAL REVOLUTION

COVID-19 and its effects are being felt throughout the world. It is first and foremost, a human tragedy, where we are confronting loss at a scale never seen in our lifetime. Then another kind of loss has happened concurrently. Businesses have shut down. The work-from-home policies, while necessary, have disrupted the global economy with little forecasting as to what will come next.

What has been learnt during this time, is the importance of effective and sustainable continuity planning for business resilience – and that’s where Evoke International comes in – to help rebuild businesses in a new world created by the pandemic.

Evoke International is a ‘next generation’ global strategic communications company that has created a worldwide footprint of technical and intellectual expertise. Led by experienced communicators and supported by academics, journalists, media specialists, research analysts, data scientists and security experts, they advise private companies, corporations, governments, NGOs, faith groups and individuals on all aspects of Strategic Communications, Public Relations, Research, Data Mining/Management, Advertising, Media Buying and Campaign Implementation. But, like other businesses during COVID, they’ve taken a look at how they can do things better, differently and more effectively. The result - an August relaunch that gave birth to an end-to-end service agency in a new frontier, with data-backed perspectives offering true results – creating real experiences that matter and telling companies what they need to know now, for the future. In a nutshell, they’re a data-backed, solutions-driven ‘Think Tank’ with full 360° implementation capabilities.

With many businesses downsizing and redeveloping their business models and strategies, many are searching for ‘one-stop shop’ companies that can help them realign their services and products, provide digital transformation solutions and a fresh, proven approach – where risk is no longer an option. The problem is, their aren’t many around. Evoke International’s new offering provides that holistic approach through its exclusive Conflict/Commercial Analysis Software Tool (CAST). CAST is a ‘Why’ machine, equipping clients with a complete 360° data-fueled and simulation-supported picture of the world, their competitors, their customers, and how wider events and the market, is and will affect their business.

The approach, models and methodologies developed in CAST have been verified by the U.S. Government and independent bodies as having over 90% accuracy in predicting and shaping thousands of political, social, economic and business outcomes.

This is a real contextualized understanding by translating data into useable information that generates insights for global, governmental and corporate strategies, investments, marketing and most importantly sales – creating a true understanding of why consumers/ citizens are making the choices they are, who they really are, what they really want and how to deliver it to them. CAST can determine how to:

• Close High Value Transactions and Negotiations with the Best Deal

• Anticipate, Mitigate and Shape Political, Social and Economic Outcomes

• Predict Current and Alternative Outcomes

• Test Potential Tactics in Advance to Weaknesses, Risk and the Winning Strategy

• Understanding Most Likely Scenarios, Risks and Uncertainties Through the 360° Contextualization

• Feasibility of Agreements on Commercial Negotiations, Anticipate Regulations or Political Influence Outcomes

• Manage Stakeholder Complexity - Competing Perceptions, Interests and Capabilities - By Shaping Positive Outcomes

• Predict Consumer buying habits, will to spend and why, and increase conversion

• Digital Media Insights Planning Tool to plan effectively consumer segmentation, data driven personalization based on behavioral targeting and seeding.

• Effectively plan digital media buys across multiple channels and platforms paid owed and earned.

In response to the pandemic, Evoke International is also now offering models specially designed for corporations, governments and institutions grappling with how to develop current and future scenarios for COVID-19 including financial, social, political and supply-chain modeling leveraging big data and AI through CAST. Additionally, free assessments are available for customers in need of digital transformation solutions, with six modules or custom packages to choose from based on assessment results. Full content creation development and implementation for social media and other marketing/advertising needs are also on offer for companies looking to cut back on expenses and outsource those needs.

For companies facing a reputational crisis in light of the effects of COVID-19, they often turn to law firms for confidentiality, who refer them to crisis management companies that have been around since the 70’s, problem is, many of those companies haven’t updated their core expertise, don’t understand technologies nor the depth of analytics. Evoke International is one of the few companies with the capability to asymmetrically handle the media, politics and markets in today’s complex and unstable environments. Reputation and perception is everything - especially now in a world with a global captive audience with more time spent examining and looking deeply into what and who they interact with. From people to products to services – meaning and impact are a requisite ask from a world so very in tune now with how finite life is.

For businesses, institutions or agencies looking for support and the right bearings to return to a new world order, Evoke International may well be worth bearing in mind for those who need to enhance their resilience to our new reality, mitigate against further pandemic aftershocks and future proof for sustainability and legacy-building. They’re moving businesses from just ‘surviving’ to thriving.

For more information on Evoke International, visit their website: www.evoke-international.com