Peu­geot look to ex­pand sales with new 2008 Cross­over

Bray People - - MOTORING EXTRA -

PEU­GEOT has re­vealed fur­ther de­tails of its new 2008 Cross­over, first seen in con­cept guise last Septem­ber at the Paris Mo­tor Show. Com­pact and with a strik­ing style the 2008 Cross­over is firmly based on the newly launched Peu­geot 208, Ir­ish Small Car of the Year 2013. Due for launch in Ire­land this sum­mer, Peu­geot ex­pects the 2008 to at­tract new cus­tomers to the brand around the world.

Peu­geot has had proven success in the com­pact car seg­ment, with sales of more than 15 mil­lion '2' se­ries ve­hi­cles. The mar­que is also noted for its success in the Cross­over seg­ment; the Peu­geot 3008 was crowned Ir­ish Car of the Year 2010.

Wish­ing to merge th­ese two fields of ex­cel­lence into one new ve­hi­cle, Peu­geot has devel­oped the 2008 Con­cept. At just 4.16 me­tres long, the 2008 com­bines the driv­ing char­ac­ter­is­tics of a hatch­back with the strengths of an SUV to al­low space, mo­du­lar­ity and com­fort. Equally at ease in town as on the open road, the 2008 will suit a di­verse spec­trum of cus­tomers.

With its high driv­ing po­si­tion, pro­nounced wheel arches and LED day­time run­ning lights, the 2008 has an ap­peal­ing road pres­ence and stance. The front face adopts the lat­est Peu­geot style codes and gen­er­ous glazed sur­faces, in­clud­ing an op­tional panoramic roof, prom­ise a spa­cious in­te­rior. In­spired by the dou­ble-bub­ble of the de­sir­able RCZ, the 2008 roofline en­joys op­ti­mised aero­dy­nam­ics and the in­te­grated spoiler, ex­tended over the top of the tail­gate and roof bars com­plete the sporty look. The boot of­fers a low load­ing sill for ease of ac­cess. The lat­est-gen­er­a­tion en­gines matched to the use of light ma­te­ri­als and a pro­filed sil­hou­ette will en­sure a true break­through in terms of fuel econ­omy. Fit­ted with the lat­est gen­er­a­tion e-HDi Diesel and new 3cylin­der petrol en­gines, the 2008 ur­ban cross­over will stand out from the com­pe­ti­tion with CO2 emis­sions start­ing from just 99g/km.

The new 2008 will make its world de­but at the Geneva Mo­tor Show in March. Prices and equip­ment lev­els for the Ir­ish mar­ket will be an­nounced closer to launch.

Newspapers in English

Newspapers from Ireland

© PressReader. All rights reserved.