Peugeot look to expand sales with new 2008 Crossover

PEUGEOT has revealed further details of its new 2008 Crossover, first seen in concept guise last September at the Paris Motor Show. Compact and with a striking style the 2008 Crossover is firmly based on the newly launched Peugeot 208, Irish Small Car of the Year 2013. Due for launch in Ireland this summer, Peugeot expects the 2008 to attract new customers to the brand around the world.

Peugeot has had proven success in the compact car segment, with sales of more than 15 million '2' series vehicles. The marque is also noted for its success in the Crossover segment; the Peugeot 3008 was crowned Irish Car of the Year 2010.

Wishing to merge these two fields of excellence into one new vehicle, Peugeot has developed the 2008 Concept. At just 4.16 metres long, the 2008 combines the driving characteristics of a hatchback with the strengths of an SUV to allow space, modularity and comfort. Equally at ease in town as on the open road, the 2008 will suit a diverse spectrum of customers.

With its high driving position, pronounced wheel arches and LED daytime running lights, the 2008 has an appealing road presence and stance. The front face adopts the latest Peugeot style codes and generous glazed surfaces, including an optional panoramic roof, promise a spacious interior. Inspired by the double-bubble of the desirable RCZ, the 2008 roofline enjoys optimised aerodynamics and the integrated spoiler, extended over the top of the tailgate and roof bars complete the sporty look. The boot offers a low loading sill for ease of access. The latest-generation engines matched to the use of light materials and a profiled silhouette will ensure a true breakthrough in terms of fuel economy. Fitted with the latest generation e-HDi Diesel and new 3cylinder petrol engines, the 2008 urban crossover will stand out from the competition with CO2 emissions starting from just 99g/km.

The new 2008 will make its world debut at the Geneva Motor Show in March. Prices and equipment levels for the Irish market will be announced closer to launch.