Powerscourt represented at tourism launch

ENNISKERRY'S Powerscourt Hotel was represented at a Tourism Ireland strategy launch in Dublin last week.

Orla Byrne of Powerscourt Hotel was one of a number of businesses from across Ireland who heard that Germany and France offer significant potential for Irish tourism.

Tourism Ireland's new three-year plan, 'Germany and France - A Strategy for Growth', sets out challenging and ambitious targets which will see the number of German and French visitors to the island of Ireland grow to 1.1 million by 2016, delivering revenue of €602 million for the economies north and south.

2013 was a record year for visitor numbers to Ireland from Germany and France - Ireland's thirdand fourth-largest tourist-generating markets. The new strategy will build on this success and drive accelerated growth from both markets over the coming three years.

Orla Byrne, Powerscourt Hotel, Enniskerry, with Leonie Kelly, Tourism Ireland, at the launch of Tourism Ireland’s new strategy to boost tourism in the Radisson Blu Royal Hotel in Dublin.