Pow­er­scourt rep­re­sented at tourism launch

Bray People - - INSIDE BUSINESS -

EN­NISKERRY'S Pow­er­scourt Ho­tel was rep­re­sented at a Tourism Ire­land strat­egy launch in Dublin last week.

Orla Byrne of Pow­er­scourt Ho­tel was one of a num­ber of businesses from across Ire­land who heard that Ger­many and France of­fer sig­nif­i­cant po­ten­tial for Ir­ish tourism.

Tourism Ire­land's new three-year plan, 'Ger­many and France - A Strat­egy for Growth', sets out chal­leng­ing and am­bi­tious tar­gets which will see the num­ber of Ger­man and French vis­i­tors to the is­land of Ire­land grow to 1.1 mil­lion by 2016, de­liv­er­ing rev­enue of €602 mil­lion for the economies north and south.

2013 was a record year for vis­i­tor num­bers to Ire­land from Ger­many and France - Ire­land's thir­dand fourth-largest tourist-gen­er­at­ing mar­kets. The new strat­egy will build on this suc­cess and drive ac­cel­er­ated growth from both mar­kets over the com­ing three years.

Orla Byrne, Pow­er­scourt Ho­tel, En­niskerry, with Leonie Kelly, Tourism Ire­land, at the launch of Tourism Ire­land’s new strat­egy to boost tourism in the Radis­son Blu Royal Ho­tel in Dublin.

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