5 THINGS LEARNED THIS WEEK

■ A new survey of reading habits finds that 54 per cent of American adults now read eBooks. I remain a dinosaur, however, and must have the feel of a paperback (or on the odd occasion, hardback) in my hands.

■ RTE will show advertisements during ‘cooling breaks’ in upcoming World Cup matches in Brazil.

■ Over 500 Vikings and Irish natives descend on Clontarf to reenact the slaying of Brian Boru, on the 1000th anniversary of the event. The 98th anniversary of the Easter Rising was marked around the country too. Reminders of the rich pool of history in which this country is steeped.

■ South Dublin hands out more on-the-spot dog control fines than any other local authority.

■ The producers of ‘Mad Men’ pay over $250,000 to have The Beatles’ Tomorrow Never Knows playing during one of their scenes.