Chal­lenges fac­ing tourism in Wick­low


Bray People - - NEWS - By MYLES BUCHANAN

OP­ER­A­TORS within the tourism in­dus­try in Wick­low will be of­fered an op­por­tu­nity to pro­vide feed­back on what chal­lenges the Gar­den County faces.

A ques­tion­naire was put to­gether by Wick­low County Tourism so they can get a bet­ter un­der­stand­ing of the as­sets the county has to of­fer and what im­prove­ments can be made.

The in­for­ma­tion will also help de­fine the key op­por­tu­ni­ties that our county should fo­cus on in terms of tourism de­vel­op­ment and pro­mo­tion.

Noel Keyes, Chair­man of Wick­low County Tourism says, ‘as the whole coun­try steps out of re­ces­sion and tourism num­bers con­tinue to grow, the es­tab­lish­ment of our trade only Mar­ket­ing Work Group is a great step in the pro­gres­sion of Wick­low County Tourism. I there­fore urge any business within the tourism in­dus­try to fill our short ques­tion­naire and send their feed­back. The in­for­ma­tion col­lected will give us the tools to draw a strong mar­ket­ing plan for 2015 and de­fine a vi­sion for the fu­ture of tourism in our county.’

This ques­tion­naire was de­vel­oped un­der the su­per­vi­sion of the newly formed Mar­ket­ing Work Group that the board of Wick­low County Tourism set up re­cently. This group is ex­clu­sively made of mem­bers from the trade and have the key func­tion to re­search tourism op­por­tu­ni­ties for the County and de­fine mar­ket­ing ac­tiv­i­ties to fit.

‘ The newly formed Mar­ket­ing Work Group is a very pos­i­tive and ex­cit­ing step for­ward for Wick­low tourism’ says Ger­ard O’Brien from the Woodenbridge Ho­tel, who chairs the group.

‘It pro­vides a real op­por­tu­nity for those in­volved in the tourism in­dus­try in Wick­low, to take the ini­tia­tive and shape how Wick­low will be mar­keted in the com­ing years. The group has started work­ing on a mar­ket­ing plan for 2015, and this ques­tion­naire is an op­por­tu­nity for mem­bers of the trade to have their in­put into this plan.’

The ques­tion­naire is ac­ces­si­ble at vis­itwick­­vey2014.

Tim Kyne, Noel Keyes, Mar­garet Stephens, Anne Dowling and Ger­ard O’Brien.

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