Cowzer backs new Mag­pie mag­a­zine on Dragons’ Den

Bray People - - NEWS -

SEPTEM­BER 2016 will see the launch of Mag­pie Mag­a­zine, a re­cent suc­cess story from the hit RTÉ One busi­ness se­ries ‘Dragons’ Den’ and the first busi­ness ven­ture for 25-year-old bud­ding en­tre­pre­neur Deirdre Fitz­patrick and her busi­ness part­ner, Bray woman Ge­orgina Hef­fer­nan (45).

The duo suc­cess­fully pitched their idea for a new women’s life­style mag­a­zine in last Sun­day’s episode of the se­ries and won a €75,000 in­vest­ment from East Coast Bake­house founder, and pan­el­list Ali­son Cowzer.

Ge­orgina, who lives in the Ve­vay Road area, ex­plained that Mag­pie started off as a blog called ‘ The Glit­ter Mag­pie’ which was estab­lished in 2010.

It was ob­vi­ously get­ting trac­tion on­line with close to a mil­lion hits, and Ge­orgina felt it would form the ba­sis of a mag­a­zine for women.

She has a back­ground in jour­nal­ism, with her cred­its in­clud­ing New mag­a­zine, Tatler, RTE and more.

‘I put an ad on Gumtree and in­ter­viewed quite a few peo­ple but so many graphic de­sign­ers are not so­phis­ti­cated vis­ually. With Deirdre, we were a match made in heaven. She is mag­a­zine ob­ses­sive and she makes all the words and images beau­ti­ful.’

It was the Wick­low County En­ter­prise Board that en­cour­aged them to ap­proach Dragons’ Den.

To start with, the en­trepreneurs had a tough time con­vinc­ing the Dragons to part with their cash. How­ever, the idea of a women’s mag­a­zine that tack­led so­cial is­sues such as home­less­ness and the refugee cri­sis, along with a lively mix of fash­ion and cul­ture, in­trigued Cowzer, who came up with the in­vest­ment that gained her a 30 per cent share of Mag­pie Pub­lish­ing Ltd, the com­pany that will pub­lish Mag­pie Mag­a­zine.

The would-be mag­a­zine pub­lish­ers also im­pressed fel­low Dragon and me­dia mogul, Gavin Duffy, who said that he was tempted to in­vest in the ven­ture but be­lieved that Cowzer shared the girls de­sire to pub­lish an ‘in­tel­li­gent’ mag­a­zine aimed at women with sub­stance and style.

‘ The Dragons’ Den pitch for Mag­pie Mag­a­zine from Ge­orgina and Deirdre re­ally made an im­pact on me,’ said Ali­son Cowzer.

‘ Their first is­sue de­sign looked fan­tas­tic, stylish, beau­ti­fully de­signed and clearly tar­geted at a reader who is seek­ing a new and dif­fer­ent mag­a­zine. The fea­tures list is in­no­va­tive and the plans for top class con­trib­u­tors gave the pitch real cred­i­bil­ity. I was im­pressed with the skills, ex­per­tise, and am­bi­tion that Ge­orgina and Deirdre clearly demon­strate.

‘Over the com­ing months, we’re go­ing to work to­gether to pro­duce a mag­a­zine that of­fers some­thing truly unique to Ir­ish read­ers... can’t wait for the first is­sue!’ The mag­a­zine, which will ini­tially be pub­lished bi-monthly, is a women’s in­ter­est pub­li­ca­tion aimed at aged be­tween 25 and 45 years.

‘Mag­pie im­me­di­ately stands out from its com­peti­tors as a fresh new voice in Ir­ish pub­lish­ing. With qual­ity jour­nal­ism, anal­y­sis, art and es­says by pro­gres­sive writ­ers and thinkers, Mag­pie is a cut­ting-edge glossy with a dis­tinc­tive look,’ she said.

‘We aim to cre­ate an im­por­tant, mod­ern brand that will quickly be­come syn­ony­mous with top­notch jour­nal­ism, fierce cre­ativ­ity, in­spir­ing fash­ion and bold opin­ion,’ said Ge­orgina.

Deirdre Fitz­patrick, ALi­son Cowzer, and Ge­orgina Hef­fer­nan cel­e­brate their new part­ner­ship on Mag­pie Mag­a­zine fol­low­ing Dragons’ Den.

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