Fam­ily brings fair trade ideals into busi­ness

Bray People - - NEWS -

SIS­TERS Re­becca, An­drea and Danielle Winkworth and their mother Sari, all from New­cas­tle, are the team be­hind White & Green. The ladies said that the com­pany is one of the world’s first, and Ire­land’s only, or­ganic Fair­trade cot­ton com­pany.

Trav­el­ling abroad, the women learned the im­por­tance of eth­i­cal con­sump­tion and were par­tic­u­lar­ity troubled by the in­hu­mane prac­tices of the global tex­tile in­dus­tries. ‘Fur­ther­more, we al­ways shared the be­lief that a great night’s sleep is cru­cial to well­be­ing.’ So to­gether, these pas­sions align to form White & Green.

The range in­cludes bed linen, cot­ton throws, and scarves. They use the finest or­ganic cot­ton, grown eth­i­cally in In­dia. Their prod­ucts are free from harm­ful pes­ti­cides and they are 100 per cent Fair­trade cer­ti­fied, guar­an­tee­ing safe labour prac­tices and fair wages for all of their farm­ers and work­ers.

Sari stud­ied in­te­rior de­sign in the Inchibald School of De­sign in Lon­don. She then set up an in­te­ri­ors-re­lated con­sul­tancy, with cus­tomers both in Ire­land and across Europe. Her spe­cialty in lux­ury beds and bed­rooms led her to dis­cover the lack of lux­ury, chem­i­cal-free and Fair­trade bed sheets in Europe.

Singer and mu­si­cian Re­becca has toured the world as a soloist with shows such as Celtic Woman, Ragús, Celtic Nights and Anúna. Re­becca’s ex­ten­sive trav­el­ling led her to ques­tion the grow­ing global wealth in­equal­ity, and how pat­terns of in­ter­na­tional trade ben­e­fit some peo­ple whilst ex­ploit­ing oth­ers. In­spired by the de­sire to cre­ate a more eq­ui­table sys­tem of global trade, Re­becca worked with NGOs in Tan­za­nia, In­dia and Ethiopia and com­pleted a Masters in In­ter­na­tional De­vel­op­ment at the Lon­don School of Eco­nom­ics. She is now de­vel­op­ment, labour rights and Fair­trade ex­pert at White & Green.

As an in­ter­na­tional model with agen­cies such as Ford, Storm and Mor­gan, Danielle has been on the most pres­ti­gious cat­walks in the world. She has rep­re­sented brands such as Swarovski, L’Oreal, Asos, Nord­strom and DKNY. Draw­ing on her ex­ten­sive ex­pe­ri­ence in the world of fash­ion and beauty, she found a pas­sion for de­sign. She is an avid or­ganic and nat­u­ral well be­ing ad­vo­cate and is re­spon­si­ble for all things qual­ity and de­sign re­lated at the com­pany. An­drea earned a BA in Ge­og­ra­phy and Pol­i­tics from UCD be­fore com­plet­ing post­grad­u­ate stud­ies in Event Man­age­ment and PR. De­cid­ing to pur­sue her dreams in the USA, An­drea em­i­grated to New York anc found her­self in charge of or­gan­is­ing dis­tin­guished events across Amer­ica. An­drea is roam­ing mar­ket­ing and PR man­ager at White & Green.

To find out more, go to white­and­green.ie.

Sari, Re­becca and Danielle Winkworth.

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