Brennansrevealsnew sustainabilitydrive

BRENNANS Bread has announced that its wax paper packaging used for many of its products, including the popular Family Pan white sliced pan, is now 100 per cent recyclable and industrial compostable.

The Brennans wax paper wrapping can now go into either the green recyclable bin or the brown compost bin. Sustainable packaging is one of a number of measures introduced by Brennans Bread to become more environmentally responsible. Since joining Bord Bia’s Origin Green programme five years ago, Brennans Bread has installed energy monitoring and targeting systems and switched to LED lighting at its bakery in County Dublin. The wax paper packaging has been independently tested and achieved certification to the highest EU standards, according to the company.

‘We know how important the issue of sustainability is to our customers, and it is extremely important to all of us at Brennans Bread too,’ said Derek Beatty, commercial director at Brennan’s Bakeries.

‘We are on a journey to becoming as sustainable as possible and these developments in our packaging are hugely contributing to our efforts. We want to make sure you can enjoy today’s bread today, in a greener tomorrow,’ he said.

‘Brennans has taken a great step forward in its sustainability journey by achieving this recycling certification. By making its packaging more sustainable for the consumer, they are helping Ireland to achieve higher recycling targets for paper packaging as required under the EU’s Circular Economy Package,’ added Repak CEO Seamus Clancy.