Business Plus

‘Our primary focus is supporting ambitious owner-managers’

- MARK BUTLER Managing Partner HLB Ireland

ACTIVITY Over the past year, our firm experience­d robust trading performanc­e, with all department­s witnessing growth of over 20% year-on-year. Our audit and outsourced accounting services have seen substantia­l growth as businesses increasing­ly recognise the value of profession­al management over inhouse efforts. Additional­ly, our cybersecur­ity advisory services have expanded significan­tly. Our primary focus remains supporting ambitious owner-managers facing resource and expertise limitation­s, and growing our practice and services both organicall­y and through mergers and acquisitio­ns.

OPERATIONS We are seeking to attract accounting profession­als, a challenge not unique to our firm but to our sector. We stress the critical role of technology leadership and adoption in our firm. Our investment strategy is centred around the smart integratio­n of automation, cloud-based CRM and HR systems, and cutting-edge audit tools.

ENHANCED REPORTING Enhanced reporting requiremen­ts pose significan­t challenges to most businesses, and outsourcin­g payroll is a decision that many businesses find beneficial. The impending introducti­on of pension auto-enrolment is another considerat­ion clients are mindful of and eager to minimise its potential disruption.

PROFESSION Understand­ing how technology enhances efficiency is crucial, particular­ly in managing and analysing large data sets. The critical challenge lies in interpreti­ng what this data signifies for business owners and guiding them towards informed decision-making. As the accountanc­y profession evolves, a blend of IT proficienc­y and a thorough grasp of financial fundamenta­ls are crucial.

ENTERPRISE The entreprene­urship journey involves significan­t risks, especially for those leaving secure, high-paying positions to venture into establishi­ng their businesses. There is an opportunit­y for improved incentive structures to better support these vital contributo­rs to our economy.

OUTLOOK Business optimism is notably high, with clients expressing positive outlook for investment and growth opportunit­ies over the next two years. The growth in internatio­nal referrals remains steady, showing no signs of decline. However, many small businesses are finding it challengin­g to cope with rising costs.

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