East Coast Bakehouse wins Irish Food Brand Development Award of €70,000
LOVE Irish Food and Exterion Media have announced East Coast Bakehouse as the winner of The Love Irish Food Brand Development Award for 2017.
East Coast Bakehouse will now receive €70,000 worth of out-of-home advertising space from Exterion Media and an additional €10,000 creative bursary towards the campaign by advertising agency OwensDDB.
The extensive campaign will appear nationally for two weeks across Exterion Media’s PurchasePoints retail portfolio and across their premium digital out-of-home retail network. The package also includes print production and digital animation.
East Coast Bakehouse, which is based in Drogheda and employs 45 people, is the biggest biscuit-making facility in Ireland. Its range of biscuits and cookies are baked for Irish tastes with Irish butter. Accepting the Brand Development Award, Alison Cowzer, Co-founder of East Coast Bakehouse, said: ‘We are absolutely delighted to have won the Love Irish Food Brand Development Award. It’s very important for our brand to be associated with Love Irish Food and the work they do showcasing quality Irish food brands that are made in Ireland.
‘We are confident that this award will allow us to reach a broader audience, help influence brand choice and drive sales. This award will also assist us in achieving our aim of encouraging consumers to choose Irish. Each year 99% of biscuits consumed in Ireland are imported, mainly from the UK, so encouraging people to buy Irish is a key objective for us.
To date, East Coast Bakehouse has received tremendous support from retailers and our biscuits are now available nationally in grocery stores,’ she added.