The Crafty Fox has moved to Lau­rence Street

Drogheda Independent - - COMMUNITY NEWS -

THE Crafty Fox has moved and is de­lighted to wel­come cus­tomers to its new bright and spa­cious premises on Lau­rence Street.

The pop­u­lar award win­ning craft supply store was started back in 2011 by hus­band and wife team Jackie and Peter who are both pas­sion­ate about ev­ery­thing cre­ative.

The shop opened with but­tons in jam jars and a much smaller range of goods and has grown or­gan­i­cally since then with great help and ad­vice from the staff and an all-round team ef­fort to get the busi­ness es­tab­lished.

Last year, the cou­ple took the de­ci­sion to look for new premises and af­ter nine months of hard work the ren­o­va­tions of the new store was com­plete and The Crafty Fox made the move from Shop Street to Lau­rence Street.

Ex­plain­ing the de­ci­sion be­hind the move, Jackie said: ‘ We wanted to get more space and nat­u­ral light into the store to show off the colours and make it eas­ier for peo­ple to see what was on of­fer.’

The cou­ple worked with Oliver Smyth of Ecostruct, from Clogher­head, to cre­ate their dream premises and he proved in­valu­able in eas­ing the jour­ney through all the build­ing humps and bumps.

‘We also teamed up with Gary Gart­land and his team at En­thu­sia to re-brand, by ma­tur­ing our logo and putting more em­pha­sis on the ‘Crafty’ than the ‘Fox’ (al­though I’m sure you won’t have seen the last of Mr and Mrs Fox!),’ added Jackie.

Peter and Jackie came up with the idea for The Crafty Fox af­ter search­ing for Home Eco­nom­ics sup­plies for a Ju­nior Cert project their daugh­ter was un­der­tak­ing.

When the econ­omy took a hit, there was a no­tice­able resur­gence in the pop­u­lar­ity of craft­ing, both as a hobby and ne­ces­sity as was ev­i­denced by TV pro­grammes like Kirsty’s Hand­made se­ries and the Great Bri­tish Sewing Bee.

‘We felt just sell­ing sup­plies was not enough. We wanted to show peo­ple the ver­sa­til­ity of the prod­ucts and how they could be used, so we mar­ried the re­tail with teach­ing, and each as­pect com­pli­ments the other. We built a team of very ex­pe­ri­enced staff who of­fer in­valu­able ad­vice to our cus­tomers and tu­tor many of our cour­ses.

It was easy to get pas­sion­ate about the busi­ness, even though it has been a lot of hard work it has also been a very re­ward­ing ex­pe­ri­ence. We have met so many friendly and sup­port­ive peo­ple over the years. Drogheda has a lot go­ing for it’

Since mov­ing to Lau­rence Street, the re­ac­tion from cus­tomers and neigh­bour­ing busi­nesses has been ex­tremely pos­i­tive.

Jackie and Peter also have plans to en­hance the cur­rent of­fer­ings of the busi­ness by show­cas­ing the work of lo­cal crafters and pro­vid­ing room rental for work­shops and meet­ings. The new room at the rear of the premises is bathed with nat­u­ral light and over­looks the court­yard, which will be used to run out­door events and func­tions when the weather im­proves.

The shop has a huge range of stock in­clud­ing fab­rics, quilt­ing sup­plies, wad­ding, hab­er­dash­ery, rib­bons and trims, but­tons, yarn, felt, craft books and much more.

Classes cover a wide range of dis­ci­plines, in­clud­ing sewing, quilt­ing, cro­chet, felt­ing, jew­ellery mak­ing, and gen­eral crafts. The em­pha­sis is on small groups, learn­ing new skills and tech­niques, and hav­ing a bit of craic along the way. There are also kids camps dur­ing the hol­i­days, and one-to-one tu­ition for those who pre­fer more per­sonal at­ten­tion.

In­for­ma­tion on classes is avail­able in store, on the web­site at www.the­crafty­ and through the quar­terly news­let­ters which cus­tomers can sign up to in shop, or on­line.

Joyce, Rachel and Jackie of The Crafty Fox.

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