Aldi store do­nat­ing to lo­cal causes

Drogheda Independent - - NEWS -

ALDI’S new Donore Road Drogheda “Project Fresh” store re­opened its doors to cus­tomers fol­low­ing an ex­ten­sive ren­o­va­tion project which has seen the store com­pletely re­fur­bished as part of Aldi’s €60m Project Fresh in­vest­ment.

The newly re­fur­bished store has re­ceived a full makeover in line with Aldi’s award-win­ning Project Fresh store de­sign. Aldi’s Project Fresh store lay­out was recog­nised at the 2017 Checkout Na­tional Re­tail Sup­plier Awards, as the in­no­va­tive de­sign scooped the Best New Store Build award for Aldi’s En­nisty­mon store, which was one of Aldi’s first Ir­ish stores to be mod­elled on the Project Fresh de­sign.

Fea­tur­ing the ex­cit­ing new lay­out, Aldi’s Donore Road Drogheda store now of­fers 40% more fridge space, a wide se­lec­tion of fresh food at the front of the store, hi-spec fix­tures and fit­tings and new sig­nage that pro­vides a more ef­fi­cient and has­sle-free shop­ping ex­pe­ri­ence. There are also hun­dreds of free car park­ing spa­ces avail­able.

Since first open­ing its Donore Road Drogheda store in Jan­uary 2009, Aldi has be­come an es­tab­lished part of the town’s re­tail land­scape, prov­ing very pop­u­lar with lo­cal shoppers for bring­ing greater com­pe­ti­tion, choice and value for money to Drogheda. The store par­tic­i­pates in Aldi’s na­tional part­ner­ship with FoodCloud, do­nat­ing sur­plus food to lo­cal char­i­ties in­clud­ing Con­nect Family Re­source Cen­tre and The Red Door Project daily. The store has do­nated al­most 4,000 meals to char­ity to date.

Speak­ing at the re­open­ing, Anna Marie Bell, Man­ager at Aldi’s store said: “Fol­low­ing ex­ten­sive re­fur­bish­ment work over the past weeks, we are de­lighted to re­open our new Project Fresh store. The whole Aldi team is look­ing for­ward to wel­com­ing cus­tomers from the lo­cal­ity, both ex­ist­ing and new. We are con­fi­dent our cus­tomers will find the new store pro­vides a more en­joy­able and spa­cious shop­ping ex­pe­ri­ence. Each week, more and more Ir­ish fam­i­lies are vis­it­ing our stores, mak­ing huge sav­ings on their weekly shop­ping bill.”

Staff at the re­vamped Aldi store

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