Aldi store donating to local causes
ALDI’S new Donore Road Drogheda “Project Fresh” store reopened its doors to customers following an extensive renovation project which has seen the store completely refurbished as part of Aldi’s €60m Project Fresh investment.
The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh store design. Aldi’s Project Fresh store layout was recognised at the 2017 Checkout National Retail Supplier Awards, as the innovative design scooped the Best New Store Build award for Aldi’s Ennistymon store, which was one of Aldi’s first Irish stores to be modelled on the Project Fresh design.
Featuring the exciting new layout, Aldi’s Donore Road Drogheda store now offers 40% more fridge space, a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings and new signage that provides a more efficient and hassle-free shopping experience. There are also hundreds of free car parking spaces available.
Since first opening its Donore Road Drogheda store in January 2009, Aldi has become an established part of the town’s retail landscape, proving very popular with local shoppers for bringing greater competition, choice and value for money to Drogheda. The store participates in Aldi’s national partnership with FoodCloud, donating surplus food to local charities including Connect Family Resource Centre and The Red Door Project daily. The store has donated almost 4,000 meals to charity to date.
Speaking at the reopening, Anna Marie Bell, Manager at Aldi’s store said: “Following extensive refurbishment work over the past weeks, we are delighted to reopen our new Project Fresh store. The whole Aldi team is looking forward to welcoming customers from the locality, both existing and new. We are confident our customers will find the new store provides a more enjoyable and spacious shopping experience. Each week, more and more Irish families are visiting our stores, making huge savings on their weekly shopping bill.”
Staff at the revamped Aldi store