Digital help now available for local business owners
WEXFORD businesses looking to utilise the internet to grow their customer base can now avail of a local partner to guide them through the daunting, but potentially beneficial process of capitalising on the global marketplace available in cyberspace.
Wexford native Lorcan Kinsella, founder of Brand Nova Digital, has spent the past seven years solving such challenges for businesses in Dublin, and is now rolling out the company’s first regional office on 36 South Street, New Ross.
The company designs and builds websites and provides all the digital marketing tools to help you get found online from Search Engine Optimisation (SEO), (that means having your business rank number 1 on Google), Pay Per Click Advertising, (which means advertising your services on Google), social media management, content writing and training and consultancy.
A native of New Ross and past pupil of New Ross CBS, Lorcan founded Brand Nova in 2012 in Dublin and now feels the time is right for regional expansion. Lorcan said: ‘Every village, town and city across the globe has undergone a massive transformation in recent years and businesses today simply have to factor the internet into their business model not only to fuel further growth, but quite simply to survive,’
Lorcan says now is the right time for businesses to invest in their own futures online, however daunting that might seem. ‘It can be scary if you haven’t dabbled in digital before and even if you have, has that spend resulted in a real return on investment? These are challenges we are here to help with.’
The digital guru sees the massive changes going on in the way business is being done today as a fantastic opportunity for his own business and future clients.
‘Despite how prevalent the web seems for all of us today, incredibly the latest statistics from the Irish Domain Registry show 1 in 5 SME’s have no online presence whatsoever. This is only putting off the inevitable and it can be daunting to take the first steps down the digital road and that’s where we believe we can help.’ According to Lorcan once you get online it is important to put plans in place to grow the online concern like you would any bricks and mortar premises. ‘Only 1 in 3 (32%) can take sales orders on their own websites, just 3 in 10 (28%) can take payments, and 1 in 3 (35%) can take bookings or reservations.’
He said these figures represent real opportunity for growth not only for Brand Nova Digital but businesses grappling with these issues.
Lorcan is one of the most sought after digital marketing strategists both in Ireland and internationally, operating as he does as a thought leader in the space for Ireland’s radio industry and having come through the world of big agencies. So new clients can rest safe in the knowledge they are putting their business in a safe pair of digital hands.
Brand Nova Digital was born out of his desire to make digital marketing easy and accessible to every business by demystifying the jargon and reflecting all relevant data in one place via NOVA Marketing Dashboard and providing marketing support services to every customer.
Brand Nova Digital’s unique services can be of benefit to business owners who juggle everything from management to cheque chasing. ‘ The special bit is we provide all our clients access to our Marketing Dashboard. Over the last 7 years we have worked with over 2,500 businesses.’
Lorcan has recruited his staff from major multi nationals to top 100 ad agencies, experts in web design, search engine optimisation, Pay Per Click and social media management.
Brand Nova’s combination of skills in all areas of digital marketing, coupled with the latest data visualisation software, gives a unique perspective that impacts every business in a positive way.
Their target market is small, medium, large enterprise, who require one provider to manage their website design and all their digital marketing including SEO, PPC SMM, Website Maintenance.
‘We like to empower you by giving you access to our data.’
Several local businesses have benefited from the company’s expertise, including Michael Murphy Furniture who had a very basic old website and approached Brand Nova Digital for an e-commerce solution.
‘We consulted with them on how we could build out a fully functional eCommerce platform with an integrated payment portal. We also looked at how we could improve the traffic to the site and also assisted them with their conversion funnel in the build. ‘
Mr Murphy’s business is living proof of the benefits of working with Brand Nova Digital. Mr Murphy said: ‘Our website traffic increased drastically. When the business was expanding again Brand Nova did their magic and developed a fantastic site.’
Up to €2,500 is available to business through their local enterprise office to develop their websites to facilitate payment online for customers. This online trading voucher can amount to up to 50 per cent of the cost of the site and Brand Nova Digital can assist you with your application criteria.
Another happy customer Electric Mobility said: ‘We brought Brand Nova digital on board to help us develop SEO for our brand, and promote us online. I have to say I was very impressed with how immediate the results were. Within a few weeks, there was noticeably more traffic hitting our site, and our rankings had improved dramatically.’
Contact Lorcan on 051 421884.