Ancient East in new Failte Ireland campaign

IRELAND’S Ancient East, which includes County Wexford, is the focus of Fáilte Ireland’s latest holiday campaign encouraging Irish people to take a break and unearth their own stories in the historic region. The activity includes television advertising aimed at encouraging people to take an autumn break, which will boost tourism businesses in the noramlly quiet months.

Over the next six weeks the campaign will roll out of the creative idea ‘Great Stories Stay with You Forever’ which was launched in 2016, and will feature in areas of heavy footfall such as St Stephen’s Green, Dundrum Town Centre and Connolly Station.

The campaign will also have a strong online presence using Video on Demand, YouTube and Fáilte Ireland’s social media channels. In total, it is estimated that the campaign will be seen by nine in ten Irish adults or more than three million people.

Ireland’s Ancient East was developed by Fáilte Ireland to maximise the history and heritage in East and South of Ireland and bring it to greater visitor attention.

To do this, the new initiative offers visitors a personal experience of 5,000 years of history through a relaxing journey of discovery in the beautiful landscape that attracted warring settlers for millennia and illuminated by stories from the best storytellers in the world – the local people.