Yellowbelly scoops a design award
YELLOWBELLY Beer, one of Ireland’s newest microbreweries based in Wexford, have scooped the very first ‘Design of the Year’ Award from Beoir, the independent consumer group responsible for supporting and raising awareness of Ireland’s native microbreweries.
The brewery, which recently revealed plans to expand, has been making waves in the Irish drinks industry and among craft beer drinkers since opening their doors in 2015 with an exciting range of beers and accompanying illustrations featured across their branding, labels and even their own comic book series.
All of these have been created by YellowBelly Beer’s designer Paul Reck.
Beoir Chairman Reuben Gray presented the award at YellowBelly Beer’s current home, Simon Lambert & Sons brewpub in Wexford Town.
‘ This award is an acknowledgment from our members that there are many Irish microbreweries really pushing the boundaries of their artwork and branding at the moment which is of huge benefit to the growing market share of Irish microbrewed beer being consumed in Ireland,’ said Gray.
‘ Yellow Belly Beer are recipients of our ‘Design of the Year’ Award due to constantly reinventing their truly unique artwork across labels, branding, merchandise and their comic book series which is of a world class standard.’
YellowBelly Beer are currently expanding their brewery at a brand new unit in Wexford, increasing their production capacities to supply more of their award-winning beers to the Irish market as well as setting themselves up for export which they hope to get underway in 2017.
YellowBelly Beer is available at Simon Lambert & Sons in Wexford, as well as a number of independent off-licences and craft beer focused pubs throughout Ireland.
In June, YellowBelly snapped-up three gold medals and one silver medal at the Annual Irish Craft Beers Awards.
Over a total of eight categories and 165 entries, YellowBelly Beer won out over some fantastic beers to be crowned champions in three categories, and to take home a top honour in the fourth.
The brewery received Best Pale Ale with their ‘YellowBelly Pale Ale’, Best Dark Ale for their ‘Fierce Mild’, and Best Speciality Beer with their ‘Passionfruit Infused Lager’.
On top of this, Head Brewer Declan Nixon also won a Silver Medal in the Sour Beer Category with ‘ This Is Berlin,’ brewed as part of his side project, Otterbank Brewing.