SEAT reveals new digital ecosystem

SEAT revealed the company’s vision of the future of driving at the Mobile World Congress in a digital ecosystem which enables a new relation between the car, the driver and their environment.

SEAT President Luca de Meo presented the company’s main developments in the scope of connectivity at the congress, and announced that the brand’s vehicles will be equipped with these innovations between 2018 and 2019.

Real time traffic forecasts, en-route recommendations (restaurants, shops, services, etc.) and suggestions depending on driver schedule changes are some of the features that SEAT is presenting at the MWC.

After configuring their mobile phone, visitors can sit in an impressive simulator and experience what driving in the future will be like. The simulator features a predictive assistant that helps drivers optimise their time, anticipating their needs and offering suggestions automatically according to the context, even before users settle into their car.

Among the features he presented with respect to on-demand functions is an extended concept of predictive navigation, compared to real-time navigation, which predicts traffic jams before they happen and suggests alternative routes.

‘Until these functions become a reality, we are launching the SEAT Dongle, which will be on the market in the second half of the year,’ stated de Meo.

The Dongle is a device which enables vehicles that are not adapted to support digital technologies, such as the ones sold in the past, to access latest generation connectivity services. Thanks to an OBD connection (On Board Diagnosis port), the Dongle securely extracts data from the car and sends it to the Smartphone to be able to interact with the vehicle via an app.