Wexford businessman to launch new app RUBAN
Wexford businessman Philip Cullen is going nationwide with a new local marketing initiative that was piloted in Gorey in 2016.
The launch of RUBAN, an accessible digital marketing platform for small businesses, is planned for the south east this April and will roll out countrywide after that.
RUBAN is an integrated web platform and free app, which uses social media and digital marketing techniques to help put businesses in front of their local customers, so they can compete with bigger brands. It connects local businesses and services with the community that is searching for them.
‘The app will increase footfall in shops across Ireland by telling people exactly what they want to know,’ said Mr Cullen. ‘Often consumers are searching for a product or service that is available just down the road but it is invisible to them because it is invisible online.’
RUBAN does away with the need for lengthy online searches looking for nearby businesses and services. The app will show close-by businesses, opening hours, telephone numbers, special offers and new stock arrivals.
The digital platform will ultimately promote rural and urban businesses, clubs, council, tourist attractions and services from every town in Ireland. The name RUBAN comes from a combination of Rural and Urban. Local news and community groups will also feature on the platform.