Image

Hair health

Revolution­ise your hair by borrowing familiar ingredient­s from your skincare products.

-

Take a look at your vanity table. How many products do you see? From facial serums that promise the elixir of youth, to scrubs that revitalise your skin, to moisturise­rs that make you glow from the inside out, most of our beauty kits are packed with dozens of premium skincare products.

Now take a look at your haircare cabinet. How many products do you see? One brand of shampoo and conditione­r perhaps? Maybe a hair mask from the local pharmacy hiding in the back.

Why do we invest so much time and money in our skincare routines, but neglect our haircare?

In 2020, that’s about to change. Studies from Pantene Pro-V show that hair shares similar biology to that of the skin, meaning our hair needs the same tailored approach as we enter new life stages. At every milestone age in our lives, we should be treating our hair differentl­y.

That doesn’t mean lobbing your anti-ageing serum onto your head. Instead, Pantene has developed a new premium collection of shampoos, conditione­rs and masks that are all blended with skincarein­spired ingredient­s that gently balance and revive different hair types.

Makes sense, right?

The Hair Biology range is designed to work with the hair of women throughout key stages of hair ageing.

For the first time, this haircare range also targets those with ‘combinatio­n’ hair, a problem we would normally associate with skin. Those who suffer from combinatio­n hair usually have dry and damaged ends as well as oily roots.

There are four Hair Biology product ranges: Cleanse & Reconstruc­t; De-Frizz & Illuminate; Full & Vibrant and Grey & Glowing.

So what’s in each product and how does it treat hair at every life stage?

Shop the Pantene Hair Biology range now.

Newspapers in English

Newspapers from Ireland