They pull your bum up and make things small, everything a woman wants!

the off- duty line. They are the ones I wear with my runners on an everyday basis, when I am not working.

‘ Then I have my Saturday Night, which are the black denim jeans that you wear with your high heels and a blazer and feel really good in them. They are black, faded jeans and they pull your bum up and make things really small, everything a woman wants when they put on a pair of jeans for a night out.

‘I’m already getting messages from fellas asking me if there is any chance that I can sort them out with a pair of jeans. So I have been giving them the web address and the date of sale and they have said that if they don’t get a pair of these jeans they are in trouble. That’s a great thing to hear.

‘For those lads out there don’t worry, you will get a pair, we have enough of them.

‘ The excitement has been great and please God it will all go well from Monday. But I am nervous because people know me and it’s hard for a business that isn’t known to anticipate demand. That’s hard in itself but when it’s your face and your name attached to the product then it comes with added pressure. People’s expectations are high but that’s OK.’

Pippa says she first fell in love with jeans as a teenager when Levi 501s became the fashion must-have in her group of peers.

‘When I was a kid the only time I would ever ask my dad for money was so that I could go off and buy a pair of Levi’s jeans – the ones with the red tabs on them. They were really expensive at the time and it was such a big thing to go out and get them but they were the ones that I loved.

‘I can’t remember how much they were at the time but as a teenager they were a lot of money – but they were worth it. Jeans are for every occasion, not just things you wear slopping around during the day.’

Granddaughter of the Irish and Lions rugby hero, consultant gynaecologist Dr Karl Mullen, and sister to bronze medal Olympian rider Cian O’Connor, Pippa grew up in Johnstown, Co. Kildare. Two years ago, she lost her mum Louise and, two weeks later, went ahead with her first ever Fashion Factory.

The 32-year- old mum- of two has every reason to be confident about going it alone and is micromanaging the whole project from conception to packing the jeans off to the post office.

‘In the New Year we have a whole load of Fashion Factories happening around the country and people do want to try [the jeans] on and I get that. We will have them available to try on and get a feel for them. We will also run pop-up shops in shopping centres around the country.

‘But to begin with I just didn’t want them in boutiques, I suppose because it’s my baby I feel really protective over it. I want to know where the jeans are going and look after the customer service. I just wanted to deal with people directly.

‘ This is a very small team – it’s literally me, my sister and another girl so, more than likely, people will be dealing with me directly. I know there is a market for me to do loads but I don’t want to willy-nilly put my name to things. I want to be taken seriously in my own right as a business woman.’

ALL POCO jeans will be available to buy from pocobypippa.com on Monday