Irish Daily Mail - YOU - - STYLE WATCH -

IN A WORLD DOM­I­NATED by beauty fil­ters, blur­ring and body-shap­ing tools, it re­quires con­fi­dence com­bined with a sense of self to present a re­al­is­tic and au­then­tic ideal to oth­ers. The con­tro­ver­sial de­bate re­cently sur­round­ing Ir­ish in­flu­encers and celebri­ties who have, in the past, por­trayed highly-edited im­ages of them­selves on­line has in­deed shed some truth on the re­al­ity of me­dia.

There are oth­ers, how­ever, whose ethos and life­style are true to form, un­fil­tered and raw – they are dis­in­ter­ested in dis­tort­ing what’s real and al­ter­ing their con­tent to il­lu­sory mea­sures. These are the women whose ac­tive life­styles are much more than a se­ries of In­sta­gram sto­ries. They en­joy ex­er­cis­ing and eat­ing well to main­tain a healthy, happy and real life­style anal­o­gous with their TV/on­line per­son­al­ity. I don’t be­lieve any­one de­serves the ti­tle for hard work and trans­parency more than our cover star this week, Amanda Byram. I’ve met the Danc­ing With The Stars pre­sen­ter a few times, and she ra­di­ates in­fec­tious en­ergy and a real gen­uine love and pas­sion for fit­ness and health. Amanda, who her­self has ad­mit­ted strug­gling with food and body im­age for most of her life, is an ex­am­ple to many of us whose jour­ney with their body hasn’t al­ways been a healthy or pos­i­tive one. Last year, the TV pre­sen­ter launched her Body by Byram range, putting her own face and mes­sage at the fore­front of the brand. Amanda is her own big­gest cus­tomer.

The range in­cludes ev­ery­thing from shorts and pants to crop tops, rang­ing from €40 to €120. Some pieces are on the pricier side but the aim for Amanda is in­vest­ment appeal. The qual­ity of the ma­te­rial means you can wear and wash tire­lessly and in com­par­i­son to other up­mar­ket brands like Lu­l­ule­mon and Sweaty Betty, it is af­ford­able. There will al­ways be a de­sire for more bud­get-friendly gym gear – I hap­pily work out in Pen­neys and H&M styles all the time – but I do har­bour no­tions of own­ing rain­proof gear that I can cy­cle home in when it’s lash­ing, so once in a while I al­low my­self to splash out.

While I have never res­onated with the new year, new me ideal – what’s wrong with last year’s me? – I have found a few things help­ful with mo­ti­va­tion. A Fit­bit watch and heat-re­sis­tant bot­tle for herbal tea on freez­ing cold morn­ings are among some, along with Groupon deals for yoga and pi­lates classes, be­cause who has enough money for a month’s mem­ber­ship in Jan­uary? Ul­ti­mately it’s not about spend­ing lav­ishly but in­cor­po­rat­ing fresh, in­spir­ing ways to keep up a fit­ness rou­tine – even if that means a pair of fancy yoga pants or spongy, high­tech train­ers. Every lit­tle helps and in my case this year, the de­mands of a con­stantly-beep­ing tracker on my wrist are con­tribut­ing a new, im­proved and more en­er­getic me. Long may it last.


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