TOMMY HILFIGER

This was the brand that defined the 90s, racking up $2 billion in sales a year by the end of the last century. THE COMEBACK By collaborating with en vogue models such as Gigi Hadid (on four hugely successful capsule collections), the all-American brand’s rebirth has gone from strength to strength and was recently named as one of the most-viewed designers of 2017 on Instagram Stories. THE FANS Suki Waterhouse and Gigi Hadid